Valley PR Blog

Do 12’s Ratings Prove Our Gnat-like Attention Spans?

By Dan Wool on November 30th, 2007 In Media

(Or do we just like watching “The Office”?)
Charlotte posted a press release from 12 News about their recent sweeps “dominance.” Congrats to them, they deserve it. They have a hardworking news team and the HDTV investment is clearly paying dividends. I think something else is paying dividends too.

12’s ratings win validates a certain format of news. The numbers are saying that quick(er) hit info-tainment works — really really well.

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