Comments on: And then there was one http://www.valleyprblog.com/media/and-then-there-was-one/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Linda VandeVrede http://www.valleyprblog.com/media/and-then-there-was-one/comment-page-1/#comment-11481 Linda VandeVrede Tue, 03 Nov 2009 18:51:52 +0000 http://www.valleyprblog.com/?p=2906#comment-11481 I think you/we should go into plastics, Len. I think you/we should go into plastics, Len.

]]> By: Marketing Sociologist http://www.valleyprblog.com/media/and-then-there-was-one/comment-page-1/#comment-11480 Marketing Sociologist Tue, 03 Nov 2009 18:37:42 +0000 http://www.valleyprblog.com/?p=2906#comment-11480 Agree with Dan in one respect. Believe an entrepreneur would make a GREAT living opening a community paper called the Scottsdale Progress. Agree with Dan in one respect. Believe an entrepreneur would make a GREAT living opening a community paper called the Scottsdale Progress.

]]> By: Marketing $ociologist http://www.valleyprblog.com/media/and-then-there-was-one/comment-page-1/#comment-11479 Marketing $ociologist Tue, 03 Nov 2009 18:01:39 +0000 http://www.valleyprblog.com/?p=2906#comment-11479 Great discourse, Len. I looked in that mirror around 2005. It took me two years to discover as you said, “Maybe I’m a marketing consultant. Maybe I’m a social media guru.” Then I remembered Max Weber and Edward Dewey and became the world’s FIRST Marketing $ociologist. Remember, it was a nephew of Sigmund Freud who coined the word “public relations.” He had to fight to popularize that term. Yes, I’ve received abuse as a pioneer of a new field. Thrown out of offices for recommending YouTube and MySpace presence instead of press releases. As you noted, where are those press releases going now? With all the layoffs, media quality has gone downhill as well. People don’t pay attention to reporters with an agenda – check Rush Limbaugh or Glen Beck. Only idiots are following them (in my experience). Would you depend upon them for your news? Others say you can’t get news from the Internet. Love Arizona Guardian. Yahoo supplies me with my Associated Press – at least that still exists. Yes, I saw the handwriting when United Press International (UPI) died in the U.S. As I state on my LinkedIn profile, “Any new theory is first attacked as absurd. Then it is admitted to be true but obviously insignificant. Finally, it is seen to be so important that its adversaries claim that they, themselves, have discovered it.” – William James. Went through that when I pioneered a measuring system that has been bastardized into ROI. Dan Wool noted it will be a matter of time until the Republic goes totally online. I have a different perspective. Several months ago Internet God Seth Godin said metro dailies will be gone by 2012. I agree with Godin. That’s why I feel sorry for all the corporations still practicing 20th Century public relations. Our economy would be much more robust if corporations were utilizing marketing sociology instead of Press Release PR thinking. My belief is public relations practitioners as you know them are as relevant as photographic film processors. Twenty-five years ago a great career. Today? Richard Kelleher, M.B.A. Marketing $ociologist @PhoenixRichard MediaRelationsExpert.com Great discourse, Len. I looked in that mirror around 2005. It took me two years to discover as you said, “Maybe I’m a marketing consultant. Maybe I’m a social media guru.” Then I remembered Max Weber and Edward Dewey and became the world’s FIRST Marketing $ociologist. Remember, it was a nephew of Sigmund Freud who coined the word “public relations.” He had to fight to popularize that term.

Yes, I’ve received abuse as a pioneer of a new field. Thrown out of offices for recommending YouTube and MySpace presence instead of press releases. As you noted, where are those press releases going now? With all the layoffs, media quality has gone downhill as well. People don’t pay attention to reporters with an agenda – check Rush Limbaugh or Glen Beck. Only idiots are following them (in my experience). Would you depend upon them for your news?

Others say you can’t get news from the Internet. Love Arizona Guardian. Yahoo supplies me with my Associated Press – at least that still exists. Yes, I saw the handwriting when United Press International (UPI) died in the U.S.

As I state on my LinkedIn profile, “Any new theory is first attacked as absurd. Then it is admitted to be true but obviously insignificant. Finally, it is seen to be so important that its adversaries claim that they, themselves, have discovered it.” – William James. Went through that when I pioneered a measuring system that has been bastardized into ROI.

Dan Wool noted it will be a matter of time until the Republic goes totally online. I have a different perspective. Several months ago Internet God Seth Godin said metro dailies will be gone by 2012. I agree with Godin. That’s why I feel sorry for all the corporations still practicing 20th Century public relations. Our economy would be much more robust if corporations were utilizing marketing sociology instead of Press Release PR thinking.

My belief is public relations practitioners as you know them are as relevant as photographic film processors. Twenty-five years ago a great career. Today?

Richard Kelleher, M.B.A.
Marketing $ociologist
@PhoenixRichard
MediaRelationsExpert.com

]]> By: Dan Wool http://www.valleyprblog.com/media/and-then-there-was-one/comment-page-1/#comment-11478 Dan Wool Tue, 03 Nov 2009 17:16:48 +0000 http://www.valleyprblog.com/?p=2906#comment-11478 The "publics" in public relations are many and media is usually the least of these. I'm sorry for the Trib - I really am - noone was rooting harder for them. But in the scheme of our jobs, what's the big deal? My bet is that the loss of this one large outlet will create several smaller, more focused relevant outlets. (To wit, <a>Heat City</a> had the story 2 hours before the Republic). Everyone needs to wake up and realize that PR is a more valuable *discipline* but a less valuable *skill* compared to web development. Audiences for your clients' passions are niche and these niches are aggregated online. And their movements are trackable. Meanwhile, most PR pros are still smiling and dialing and waving ad equivalency reports as proof of their success. At this point, I'd say any PR pro without a solid working knowledge of SEO, social media and online marketing should definitely be rethinking their business. If you're just doing media relations (or simply out to get "hits" for clients) you are too narrow in scope. Those "hits" went online a long, long time ago. It's only a matter of time before the Republic is entirely online. What will everyone do then? The “publics” in public relations are many and media is usually the least of these.

I’m sorry for the Trib – I really am – noone was rooting harder for them. But in the scheme of our jobs, what’s the big deal? My bet is that the loss of this one large outlet will create several smaller, more focused relevant outlets. (To wit, Heat City had the story 2 hours before the Republic).

Everyone needs to wake up and realize that PR is a more valuable *discipline* but a less valuable *skill* compared to web development. Audiences for your clients’ passions are niche and these niches are aggregated online. And their movements are trackable. Meanwhile, most PR pros are still smiling and dialing and waving ad equivalency reports as proof of their success.

At this point, I’d say any PR pro without a solid working knowledge of SEO, social media and online marketing should definitely be rethinking their business.

If you’re just doing media relations (or simply out to get “hits” for clients) you are too narrow in scope. Those “hits” went online a long, long time ago. It’s only a matter of time before the Republic is entirely online. What will everyone do then?

]]> By: rolomonkey http://www.valleyprblog.com/media/and-then-there-was-one/comment-page-1/#comment-11476 rolomonkey Tue, 03 Nov 2009 16:03:33 +0000 http://www.valleyprblog.com/?p=2906#comment-11476 Len Gutman: Renaissance Man! Len Gutman: Renaissance Man!

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