Valley PR Blog

Will it blend?

By Len Gutman on July 30th, 2008 In Marketing

My 10-year-old was all excited this evening about a Web site he discovered called Willitblend? On the site, a “scientist” pitchman puts different items in a blender to see if it will blend. To a 10-year-old, watching everyday items being destroyed is hilarious.

When he showed me the site I realized it’s not only funny, but it’s a brilliant marketing strategy for a very powerful household blender called “The Total Blender.” So often we PR and marketing gurus think we can help our clients sell a product by trying to create a viral video, but honestly I’m not sure if we have that power — perhaps that power is only given to society at large. Regardless, the folks at Will It Blend have come damn close. See for yourself:

You gotta admit, not only is the concept of blending everyday objects funny, it also showcases the best feature of the product. This blender is amazing! If it can blend a golf ball, tees and a golf club, imagine what it could do with a simple protein shake.

In addition to the blending itself, the whole ad concept is brilliant. The pitchman Tom Dickson has a “Mr. Wizard” quality and the music and graphics give the spots a 70s bad TV retro feel. Great stuff, and of course, it’s growing virally and they are selling blenders.

Comments

Len - Where ya been? This was one of the top viral stories for 2007!

Dave, I kind of thought the same thing at first. And, then I thought, really, what gainfully employed person has the time to keep up with all of the viral videos out there?

It just goes to show you that there is SOOOO much content out there. I think it begs the questions: (1) how are we to keep up with all the stuff? And (2) how as communicators/marketers/PR people are we to make a dent in all the info out there?

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