What happened to America’s Dairyland?
What, it only cost Wisconsin $50,000 to have a marketing firm come up with its new slogan and logo? How come Phoenix paid $160K for the lame “Arizona’s Urban Heart” slogan?
If it’s any consolation, at least Wisconsin’s slogan comes with controversy. Apparently some people (motivational speakers, authors and even Bacardi) are upset that the slogan has been used before by them and thus Wisconsin has stolen it. Never mind the slogan is not trademarked by anyone.
It proves to me that no matter what marketing folks come up with someone, somewhere is going to hate it, or say it was stolen, or try to extort some money. Seriously, I’ve said this before and I’ll say it again — you can’t give yourself a nickname. It doesn’t work that way. Wisconsin can spend a billion dollars to come up with some amazing slogan and the rest of America will still call it America’s Dairyland and folks from Wisconsin will always be cheeseheads. Just go with it.
And downtown Phoenix will always be downtown Phoenix no matter what the Downtown Phoenix Partnership wants to call it. Hell, as far as I’m concerned the Diamondbacks still play at BOB, and by the way, it’s in downtown Phoenix.
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Comments
March 18th, 2009 at 5:39 am
And in just a few more years, Phoenix will spend another $160K to “re-brand” downtown. What a joke!
March 18th, 2009 at 9:08 am
The Fonz was not a cheesehead. He did live like he meant it though.
March 18th, 2009 at 9:33 am
What was wrong with “Come Smell Our Dairy Air”? Now that was a slogan that appealed to the senses.
March 18th, 2009 at 11:54 am
I am going to ask all of my relatives if they are living like they mean it. I am from Wisconsin, and when I think about Wisconsin, I think of cheese, beer, freezing and the Packers. I personally like Wisconsin – Say Cheese.
When I saw the cost, I thought the same thing as you. At least they didn’t spend as much as Phoenix.
March 19th, 2009 at 10:20 am
Having lived in Wisconsin for many years I can say the slogan doesn’t quite fit. It tries to take on a personality of its own instead of taking on the personality of the state. I like what Heidi said above. To add to that though, the state has a tough it out mindset. People brag about braving the cold and taking on the winter etc. So, why not something more along the lines of bringing out the tough in you or something like that!
But, I’m not a PR person so I’m probably totally wrong.
March 23rd, 2009 at 3:30 pm
Definitely an interesting slogan…being born and raised in Wisconsin I would have to agree that no matter what you call it, or how much money you spend to re-brand it, I will always be referred to as a cheesehead…and proud of it! But for only a fraction of what Phoenix spent…its a smokin’ deal!
June 1st, 2009 at 8:22 pm
I truly believe that some people arent happy unless theyre offended about something. at the same time tho, alot of places, the names may officially change, but what we call them never will