The power of instant e-mail marketing

By on June 30th, 2008 In Marketing

On Sunday morning I watched the Euro 2008 championship match between Germany and Spain, which to my recollection ended with a Spanish victory at about 1:30 p.m. Literally moments later I received an e-mail from FoxSoccerShop.com with an offer to buy my official Spain Euro 2008 Championship t-shirt.

I have to admit I was impressed. I’ve been getting lots of e-mail messages this year from the Obama campaign, Moveon.org, even the Harry Mitchell campaign and many of these e-mails have been reactive to news of the day. But they’ve come later in the day — not minutes after the news.

I have to imagine FoxSoccerShop had two e-mail campaigns standing by and the moment the match ended they hit send. Imagine if they hit the wrong send button by mistake and sent the German version? Nevertheless, I was struck by the immediacy and reminded a bit of the NFL “I’m Going to Disney World” campaigns. Instant marketing.

This, my PR and marketing friends, is what you’re up against if you want to impress customers. Go get ‘em.

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