Comments on: The power of brides online http://www.valleyprblog.com/marketing/the-power-of-brides-online/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Liene at The Smart Planner http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-7624 Liene at The Smart Planner Wed, 31 Dec 2008 17:33:20 +0000 http://www.valleyprblog.com/?p=1104#comment-7624 This is a great post. WOMM in the wedding industry is king, and reviews on the Knot boards can help make or break a wedding vendor. I have found in my conversations with wedding vendors from across the country that the main issue they have with the Knot is not that they allow negative reviews, but that they take a hands-off approach to moderating the chat boards. Because of this, many competitors can and do pose as brides and post false reviews - both glowingly of their own companies as well as tearing their competition to shreds. Since vendors aren't allowed to post on the boards, they have no real recourse against these false reviews, except to report it to the Knot where it then becomes a he said/she said argument with no real proof that the bride/review in question is fabricated. This is a great post. WOMM in the wedding industry is king, and reviews on the Knot boards can help make or break a wedding vendor.

I have found in my conversations with wedding vendors from across the country that the main issue they have with the Knot is not that they allow negative reviews, but that they take a hands-off approach to moderating the chat boards. Because of this, many competitors can and do pose as brides and post false reviews – both glowingly of their own companies as well as tearing their competition to shreds.

Since vendors aren’t allowed to post on the boards, they have no real recourse against these false reviews, except to report it to the Knot where it then becomes a he said/she said argument with no real proof that the bride/review in question is fabricated.

]]> By: Valley PR Blog » Blog Archive » Valley PR Blog’s Top Posts of 2008 http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-7612 Valley PR Blog » Blog Archive » Valley PR Blog’s Top Posts of 2008 Wed, 31 Dec 2008 16:41:34 +0000 http://www.valleyprblog.com/?p=1104#comment-7612 [...] The power of brides online 2. Meet Mike from Media Watch 3. Everyone started at the bottom 4. New Grads PR Secrets Series Part [...] [...] The power of brides online 2. Meet Mike from Media Watch 3. Everyone started at the bottom 4. New Grads PR Secrets Series Part [...]

]]> By: Allison Francis http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-5742 Allison Francis Tue, 29 Jul 2008 19:48:15 +0000 http://www.valleyprblog.com/?p=1104#comment-5742 Charlotte your post could not ring more true. As a fellow "Knottie" (love your bio BTW - ha!), I have stressed so often the importance of these types of forums for many of my clients, making sure to remind their satisfied customers that the best compliment they can pay is a "rave" on a blog, forum, etc. Wedding-based or related businesses are especially dependent on referrals and WOM since they don't get "repeat buyers" (or least hopefully they don't!) Charlotte your post could not ring more true. As a fellow “Knottie” (love your bio BTW – ha!), I have stressed so often the importance of these types of forums for many of my clients, making sure to remind their satisfied customers that the best compliment they can pay is a “rave” on a blog, forum, etc. Wedding-based or related businesses are especially dependent on referrals and WOM since they don’t get “repeat buyers” (or least hopefully they don’t!)

]]> By: Adam Nollmeyer http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-5611 Adam Nollmeyer Sun, 27 Jul 2008 03:26:33 +0000 http://www.valleyprblog.com/?p=1104#comment-5611 Speaking of revies on the knot. I met with a photographer friend for lunch yesterday. He told me of a wedding photographer he knew of from, an online forum. She's in CA, pretty busy and decently good. (but way under priced. $500 or so) Her BF left her so she blew off her weekend wedding as she "needed a vacation"...Didn't even tell the bride or think of consequences. Now she's asking how to removed or deal with negative reviews.... hello?!! Speaking of wedding photographers, you should check out this guy <a href="http://www.youtube.com/watch?v=eiEDTr1OS_I" rel="nofollow">{video link)</a> Do you like his sales presentation? :-) Speaking of revies on the knot.

I met with a photographer friend for lunch yesterday. He told me of a wedding photographer he knew of from, an online forum. She’s in CA, pretty busy and decently good. (but way under priced. $500 or so)

Her BF left her so she blew off her weekend wedding as she “needed a vacation”…Didn’t even tell the bride or think of consequences. Now she’s asking how to removed or deal with negative reviews…. hello?!!

Speaking of wedding photographers, you should check out this guy {video link) Do you like his sales presentation? :-)

]]> By: Richard@greatimageltd.com http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-5602 Richard@greatimageltd.com Sat, 26 Jul 2008 23:50:04 +0000 http://www.valleyprblog.com/?p=1104#comment-5602 Check the wedding expert on WOM: http://www.celebrateintimateweddings.com/ Check the wedding expert on WOM:
http://www.celebrateintimateweddings.com/

]]> By: Debbie Petras http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-5595 Debbie Petras Sat, 26 Jul 2008 20:23:01 +0000 http://www.valleyprblog.com/?p=1104#comment-5595 Companies cannot afford to ignore the power of word of mouth. In the past, it spread person to person but now a consumer's rant gets magnified and can spread very quickly. I just finished reading Pete Blackshaw's book mentioned in the comment by Pat Elliott and I would highly recommend it. It is well written with lots of examples to illustrate his points. Companies cannot afford to ignore the power of word of mouth. In the past, it spread person to person but now a consumer’s rant gets magnified and can spread very quickly. I just finished reading Pete Blackshaw’s book mentioned in the comment by Pat Elliott and I would highly recommend it. It is well written with lots of examples to illustrate his points.

]]> By: Pat Elliott http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-5593 Pat Elliott Sat, 26 Jul 2008 18:32:18 +0000 http://www.valleyprblog.com/?p=1104#comment-5593 There's a great new book on this by Pete Blackshaw - "Satisfied Customers Tell Three Friends. Angry Customers Tell 3,000" with multiple examples. He gives this a new name - Consumer Generated Media - CGM. On Dell's customer service revolt in 2005: "A swarm of digital termites ended up eating away at the reputation Dell had spent countless millions of dollars to create." There’s a great new book on this by Pete Blackshaw – “Satisfied Customers Tell Three Friends. Angry Customers Tell 3,000″ with multiple examples. He gives this a new name – Consumer Generated Media – CGM.

On Dell’s customer service revolt in 2005: “A swarm of digital termites ended up eating away at the reputation Dell had spent countless millions of dollars to create.”

]]> By: Robyn http://www.valleyprblog.com/marketing/the-power-of-brides-online/comment-page-1/#comment-5587 Robyn Sat, 26 Jul 2008 16:47:09 +0000 http://www.valleyprblog.com/?p=1104#comment-5587 What's the saying: A person with a good experience tells three people. A person with a bad experience tells three thousand people. That's especially true for the bridal industry because there's so much pressure on vendors to provide perfection and contribute to "The Dream," if you will. On thing I like to advise my clients to do is to use some of the media they get and turn it into WOMM. I tell them to send those on-line clips or video links to friends and send those around. It's likely that the article will talk about a positive aspect of their business (I hope) and by passing it on to the right audience, exponentially increases the number of people who have heard about a good experience. Sometimes press on its own is enough to move the dial noticably, but it moves more when the business owner goes into action and makes that media they received part of a tiny WOMM campaign. What’s the saying: A person with a good experience tells three people. A person with a bad experience tells three thousand people.

That’s especially true for the bridal industry because there’s so much pressure on vendors to provide perfection and contribute to “The Dream,” if you will.

On thing I like to advise my clients to do is to use some of the media they get and turn it into WOMM. I tell them to send those on-line clips or video links to friends and send those around. It’s likely that the article will talk about a positive aspect of their business (I hope) and by passing it on to the right audience, exponentially increases the number of people who have heard about a good experience.

Sometimes press on its own is enough to move the dial noticably, but it moves more when the business owner goes into action and makes that media they received part of a tiny WOMM campaign.

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