Valley PR Blog

Taglines suck, but we still just do it

By Angelo Fernando on January 18th, 2008 In Marketing

At an agency where I once worked, I used to ask people to match taglines to brands –a perverse demonstration of why branding is no longer about logos and taglines.

Steven Winzenburg writes an interesting piece this week in AdAge how companies still preserve them, no matter how crummy and irrelevant they are. They don’t make taglines like “Obey your thirst,” “Hello boys,” “Leave the driving to us,” and “Rip. Mix. Burn” anymore, do they?

So this week’s survey is your chance to tell us whether this relic of the positioning era has had an effect on your brand recollection.

Note: Try not to Google them. If you get all right, we’ll assume you did

Take survey here.

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