Valley PR Blog

Social Media Retail Ads Offer Online Holiday Shopping Incentives

By Abbie Fink on November 5th, 2009 In Marketing

According to results of Shop.org’s eHoliday Study, conducted by BIGresearch, 47.1% of retailers surveyed will be increasing their use of social media this holiday season. 60.3% of retailers said they have added or improved their Facebook page, and 58.7% have added or improved their Twitter pages this year. Blogs and RSS feeds are on the radar screen as well, with 65.6% adding new blogs or enhancing what they already have. 

Scott Silverman, executive director of Shop.org, says “Retailers… have created promotions and incentives to help Americans save money this holiday season… combining new initiatives with tried-and-true tactics to make their companies stand out.”

In addition to a strong focus on sales and free shipping, many online retailers have revamped their websites this holiday season to make it easier for people to shop.

And online shoppers are noticing the changes. 26.7% of online shoppers said they plan to spend a larger portion of their holiday budget online this year. Reasons behind why people will spend more online range from the ability to shop at all hours of the day to shoppers feeling it is easier to compare prices. Others said they will spend more online because it’s simply more convenient for them, they don’t want to fight crowds in stores, or because it’s easier to find items.

The eHoliday Study, now in its eighth year, provides an authoritative snapshot of the holiday activities of both large and small online retailers, many of which have been in business for at least 10 years, and also includes the sentiments of online holiday shoppers. For additional information, please visit  the National Retail Federation.

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