Valley PR Blog

New Firm Helping Reward Customer Loyalty

By Len Gutman on September 27th, 2007 In Agencies, Marketing

Valley marketing and communications pro Cara Hughes has launched a new company, Eighty-Twenty Marketing, Inc., to offer businesses a smart approach to growing business with a strategic plan created through a careful evaluation of a company’s most loyal customers.

Hughes’ expertise is grounded in a fundamental of contemporary marketing, the 80/20 rule. This “rule” says that 80 percent of any business’ sales come from just 20 percent of the client base.

Eighty-Twenty Marketing also provides marketing departments a new level of expertise in creating and implementing loyalty programs grounded in a solidly researched perspective that can help generate long-term results

Hughes gained her expertise in marketing and strategy over a 20-year career in both the financial and marketing arenas. Most recently, as Director of Gold Crown Club, Best Western International’s worldwide loyalty program, she developed programs that grew active membership in Gold Crown Club from 300,000 to more than 1.2 million members within a two-year period.

At Eighty-Twenty Marketing, she’s working with Ann-Marie Roybal. Roybal, who most recently worked as Marketing Services Manager for Esscentual Brands, a consumer goods company that owns both Vitabath and Claire Burke brands, is Eighty-Twenty’s Client Services Director.

Roybal has an extensive background in print communications, creative services and project management and will provide clients with highly effective collateral and market research direction, including gift card program implementation.

More info about Eighty-Twenty Marketing can be found online at www.8020marketing.biz.

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