Comments on: How valuable are logos? http://www.valleyprblog.com/marketing/how-valuable-are-logos/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: joel http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2146 joel Thu, 22 May 2008 01:39:16 +0000 http://www.valleyprblog.com/?p=1144#comment-2146 logos. so many styles. there has to be effort associated along with your "brand" no matter how large or small. when you've got the budget of Pepsi or Enterprise it's easy to push the consumers face into it. when you are a small business owner, it takes a little help from (at time) someone who knows this. logos are important. not so much in their style, but how they are distributed. logos. so many styles. there has to be effort associated along with your “brand” no matter how large or small. when you’ve got the budget of Pepsi or Enterprise it’s easy to push the consumers face into it. when you are a small business owner, it takes a little help from (at time) someone who knows this. logos are important. not so much in their style, but how they are distributed.

]]> By: Len Gutman http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2103 Len Gutman Mon, 19 May 2008 23:08:36 +0000 http://www.valleyprblog.com/?p=1144#comment-2103 Freaking classic quote Allison: "Nothing makes me want coffee more than a limber mermaid queen," said Allison Bailin, a PR executive with Phoenix-based HMA Public Relations. Freaking classic quote Allison:

“Nothing makes me want coffee more than a limber mermaid queen,” said Allison Bailin, a PR executive with Phoenix-based HMA Public Relations.

]]> By: Dan Wool http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2102 Dan Wool Mon, 19 May 2008 22:51:23 +0000 http://www.valleyprblog.com/?p=1144#comment-2102 Oh, you mean...like... YOU??!! ;-) Oh, you mean…like… YOU??!! ;-)

]]> By: Alison http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2100 Alison Mon, 19 May 2008 21:20:03 +0000 http://www.valleyprblog.com/?p=1144#comment-2100 Did you happen to catch the Mike Sunnucks BJ article online about this? He quoted marketing/comm professionals. It is posted at http://www.bizjournals.com/phoenix/stories/2008/05/12/daily61.html?surround=lfn Did you happen to catch the Mike Sunnucks BJ article online about this? He quoted marketing/comm professionals. It is posted at http://www.bizjournals.com/phoenix/stories/2008/05/12/daily61.html?surround=lfn

]]> By: Dan Wool http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2095 Dan Wool Sat, 17 May 2008 13:47:26 +0000 http://www.valleyprblog.com/?p=1144#comment-2095 If you visit a Starbucks, it's all about 1971 and the introduction of Seattle-evocative Pike Place Blend right now. In the coffee war with McDonald's the retro Starbucks logo along with these bits of support, reinforce who was there first and who the coffee specialists are. While others were doing burgers in 1971, we were reinventing coffee. I like it. In a world where people increasingly read less, adapting a logo like this to an overall theme or campaign takes on greater significance. They'll eventually return to the green one, just like they do after Christmas. If you visit a Starbucks, it’s all about 1971 and the introduction of Seattle-evocative Pike Place Blend right now. In the coffee war with McDonald’s the retro Starbucks logo along with these bits of support, reinforce who was there first and who the coffee specialists are. While others were doing burgers in 1971, we were reinventing coffee. I like it.

In a world where people increasingly read less, adapting a logo like this to an overall theme or campaign takes on greater significance. They’ll eventually return to the green one, just like they do after Christmas.

]]> By: Jodi http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2097 Jodi Fri, 16 May 2008 23:56:23 +0000 http://www.valleyprblog.com/?p=1144#comment-2097 ROI on giveaways...toughie. Typical giveaways are meant to be just as said, giveaways with nothing expected in return. Except for the hope that the person receiving the giveaway actually uses the items or places them on their desk and over time those items create brand recognition which is a weak argument in itself. Unless we're talking swag at Sundance, and even then I wouldn't get hung up on trying to capture an ROI on giveaways like pens and post-its. Treat it as a nice gesture. ROI on giveaways…toughie. Typical giveaways are meant to be just as said, giveaways with nothing expected in return. Except for the hope that the person receiving the giveaway actually uses the items or places them on their desk and over time those items create brand recognition which is a weak argument in itself. Unless we’re talking swag at Sundance, and even then I wouldn’t get hung up on trying to capture an ROI on giveaways like pens and post-its. Treat it as a nice gesture.

]]> By: Diane D'Angelo http://www.valleyprblog.com/marketing/how-valuable-are-logos/comment-page-1/#comment-2096 Diane D'Angelo Fri, 16 May 2008 23:37:10 +0000 http://www.valleyprblog.com/?p=1144#comment-2096 I think logos are quite valuable. What I would like to know is if anyone has research on the ROI of giveaways: pens, post-it notes -- you know, swag. I think logos are quite valuable. What I would like to know is if anyone has research on the ROI of giveaways: pens, post-it notes — you know, swag.

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