Valley PR Blog

How to use your shirt as white board

By Angelo Fernando on September 8th, 2008 In Marketing

With the high premium we place on PowerPoint and video, the good old flip chart is going the way of the fax machine. I have been at many sessions at conferences and lectures where you wish the speaker would turn off the digital deck and turn to paper and marker pen.

So I couldn’t help notice how one guy at the Green Summit at the Phoenix Convention Center on Friday and Saturday was trying to tell his story on an unusual ‘platform’ –his shirt. His right sleeve described ‘Biogenic’ gases –those that occur naturally. His left featured the ‘anthropogenic’ gases –those harmful to our environment.

Mitchell Goldstein, a teacher from the Bay area, had accompanied his wife whose company had a booth at the Summit. I caught up with him as he was roaming the hall and asked him what his intention was, with this outfit. “This is the time we need to start educating our politicians that anthropogenic greenhouse gases are a very important source of climate change,” he said.

So why the shirt? Why not any other form of communication? “You have to make chemistry fun,” to explain to people what was gong on, he said. “You need to slow down, back up, and learn the basics.” He was refering to teaching people the the basics of greenhouse gases scrawled on his shirt. But I couldn’t help thinking he was also returning to a basic form of making a presentation, on a white surace with a few cheap marker pens (that probably use anthropogenic chemicals!)

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