How cheeky is this?

By on June 26th, 2007 In Marketing

cheeky2.jpg“Restore yourself. Pamper yourself…” It’s a campaign at Times Square that’s, well, cheeky.

I wonder what you think of the, um, creative copy (apparently consumer comments) about a toilet that’s called the “bathroom fixture with with one fixation – you’re happiness.” Among other things almost too embarrassing to write about. Is this the way to create buzz?

Not sure what’s it’s all about? Check the cheekhappy site, and come back and tell us your comments.

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