Valley PR Blog

Facebook’s Beacon: love it or hate it?

By Angelo Fernando on November 21st, 2007 In Marketing, Social Media

We all love targeting, especially narrow targeting, right?

But how about that other narrow marketing method (um, hornet’s nest) called behavioral targeting? It’s something we in marketing, advertising, media and PR need to think hard about, especially if we engage in social networks for business purposes, or simply subscribe to them .

Facebook has raised the ante with a program called Facebook Beacon that is brings up many privacy issues.

If you’re interested, here are some discussions:

• Madison Avenue responds
• Behavioral targeting gets close up and personal
• Facebook ads could lead to friend cutback
  

Let us know your thoughts. Is this all about branding and selling to one another? Or is this something that’s inevitable?

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