Engaging your audience in an unlikely place
Sometimes a call to action works best when it is a call to in-action. As in this attempt to stop drunk drivers, even if it takes some bathroom humor. It’s a Friday story that adds a new spin on engagement.
The tagline is so clever, you’ll never scorn at urinal ads again. Video here.
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Comments
May 23rd, 2008 at 2:53 pm
Awesome!
May 24th, 2008 at 11:31 am
When I worked for Motorola Computer Group the Computer Security Squad put posters on the inside of bathroom doors to remind us they were always watching to make sure our personal computers were secure and would fine us and could terminate us for violations. It was truly creepy!