Valley PR Blog

Drug bust on Snoop’s tour bus

By Len Gutman on August 3rd, 2008 In Marketing

SPAM headlines are getting more creative. It used to be they were just blatant pitches for boner pills, porn sites and money laundering schemes, but sometime in the past few months or so things have changed. Was there some really good brainstorming session at a recent spammers conference?

In the past 24 hours I have received the following e-mails, all of which defaulted into my SPAM folder:

Man-eating tribe abducted tourist and ate them

Drug bust on Snoop’s tour bus

Girl kills dog in Iowa

Pamela and Britney are lesbian lovers

Shia LeBeouf to lose hand

New National Anthem proposed by Bush

McCain says he is a young man trapped in old body

I have to say these headlines are much more creative than the old SPAM headlines I used to get. Interestingly though, the messages within the e-mails are still the same old Nigerian money scams, links to porn sites and images of various boxes of Levitra and M-tabs.

What do these headlines say about marketing? I think they say spammers are getting more savvy, because even I’ve been fooled into opening some just to make sure there isn’t something good inside. Aren’t you even slightly interested in reading about the man-eating tribe abducting tourists? Or maybe I’m just subconsciously looking for some good porn links.

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