Comments on: ‘Copper Square’ sent to smelter

By: Ron Loar

Ron Loar — Wed, 22 Oct 2008 20:02:36 +0000

Branding is more than plastering your name on the side of shuttle buses, and handing out brochures. Beyond that, there was very little effort to promote ‘Copper Square’ outside of the downtown area, and outside the state. downtown Phoeni(X)? It’s already been said by others. Blahhhh!

By: Laurie Perez

Laurie Perez — Wed, 22 Oct 2008 16:22:20 +0000

I agree with Dan – it is like plain wrap, but slightly worse – like plain wrap that sticks when you try to peel it back. The evidence is the difficulty you have when typing it – “downtown Phoeni(X)” is just plain awkward.

I guess if there’s any good news in this sad outcome, it’s that everyone is surely talking about downtown. I hope the conversation leads somewhere constructive because I’m a downtown lover… xx oo.

By: francine hardaway

francine hardaway — Wed, 22 Oct 2008 01:27:31 +0000

Don’t get me started on this. As a member of the Phoenix Community Alliance Executive Committee since it was founded, I’ve seen about five branding efforts for downtown come and go, each done by someone outside, and each worse than the last. I screamed about them all — loudest to Jerry Colangelo about Copper Square. But what do I know? 28 years in marketing didn’t give me a voice. So now I hope they got what they wanted.

By: Valley PR Blog » Blog Archive » Guest post: Leibowitz on downtown logo

Valley PR Blog » Blog Archive » Guest post: Leibowitz on downtown logo — Tue, 21 Oct 2008 20:49:52 +0000

[...] Below is a guest post from David Leibowitz, Vice President, Creative at Moses Anshell. We asked him to weigh in on the new downtown Phoenix logo. [...]

By: George Couch

George Couch — Tue, 21 Oct 2008 17:03:41 +0000

I’ve been wondering what was up with the Copper Square brand, as I work downtown and have noticed the Copper Square buses getting a facelift.

Does it matter that “Copper Square” was not known outside the Valley? Educate the visitors once they arrive. I liked it because it was a unique identity and gives a city with not a lot of past some type of heritage.

By: Dan Wool

Dan Wool — Tue, 21 Oct 2008 16:37:44 +0000

Aargh…X marks the spot, matey! Attack the palm tree — there’s gold in them thar dates!

Also, is “Perceptual” a word? Maybe that should have been their first clue.

Maybe the Partnership should have taken a page from Sky Harbor Airport which very effectively branded “PHX”. It’s even on the Suns jerseys now and places like Phiadelphia are copying it.

It is also surprising to me that Dale Jensen, the man behind “Jackson Street Entertainment District” and whose slick commercial developments will redefine downtown, thinks this is cool.

Love it or hate it, “Copper Square” was a good brand. It is a visual term and suggests heritage. I don’t know what “downtown Phoeni(X)” does.

It’s like plain wrap at the supermarket.

By: Steve

Steve — Tue, 21 Oct 2008 16:06:36 +0000

It was “koko the monkey”

By: Richard K

Richard K — Tue, 21 Oct 2008 00:43:53 +0000

“It took them a year to come up with “downtown (lower case) Phoenix.” Wow, whatever the partnership paid SHR Perceptual Management….”

Love it, Len. That’s what I was thinking.

Did City of Phoenix foot that bill like they’re footing GPEC’s budget, plus Goodwill and all these other non-profits? Yet the city is laying off its own people and these places are spending money on SHR and other companies.

The year was to change it from capital downtown to lower case. Grammatically correct.