Comments on: CD Baby and the power of voice http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Thu, 11 Mar 2010 00:26:58 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Saracino http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-5842 Chris Saracino Fri, 01 Aug 2008 22:12:13 +0000 http://www.valleyprblog.com/?p=1146#comment-5842 I agree that is fantastic copy, but is it appropriate for the consumer? I have nothing but fantastic things to say about CD Baby, and truthfully, I wish all business embraced the concept of having fun with what you write and convey yourself with individually or as an organization, but some companies steer clear of this kind of thing because it's deemed too loose. I agree that is fantastic copy, but is it appropriate for the consumer? I have nothing but fantastic things to say about CD Baby, and truthfully, I wish all business embraced the concept of having fun with what you write and convey yourself with individually or as an organization, but some companies steer clear of this kind of thing because it’s deemed too loose.

]]> By: bilo http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-4405 bilo Sat, 12 Jul 2008 19:55:44 +0000 http://www.valleyprblog.com/?p=1146#comment-4405 no need to get snooty! no need to get snooty!

]]> By: Jenine LaFayette http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-2984 Jenine LaFayette Fri, 27 Jun 2008 02:24:19 +0000 http://www.valleyprblog.com/?p=1146#comment-2984 Great post Dan. And I agree with some of the others who responded - fantastic copy. They way that they were able to convey the brand essence in even the smallest places (order confirmation) is the most impressive! I'm sold. Great post Dan. And I agree with some of the others who responded – fantastic copy. They way that they were able to convey the brand essence in even the smallest places (order confirmation) is the most impressive! I’m sold.

]]> By: Charlotte Risch http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-2973 Charlotte Risch Thu, 26 Jun 2008 21:53:23 +0000 http://www.valleyprblog.com/?p=1146#comment-2973 Anyone on here get the Desert Living SCOOP e-newsletters? They are some of the most entertaining, well-written promotions I have ever seen. I'm like Jim...I get giddy as soon as I see them pop up in my mailbox. Here is an example of their most recent one: MADE IN ARIZONA Buying a 12-pack of Bounty from a big-name superstore might save you some cash, but believe it or not, those six bucks are sucking out a little piece of the local economy’s soul. Don’t be a soul-sucker. Now, SCOOP doesn’t presume to have a solution to the gas/environmental/oil issue, but a good start to improving the economy is taking the pledge to shop locally. Translation? Say bye-bye to those Safeway runs and Gap sprees. Local First Arizona, an organization that promotes local businesses and educates citizens about the importance of shopping locally, will host Independents Week ’08. From June 30 to July 6, vow to only patronize local boutiques, farmers markets, restaurants, galleries, etc. That way you know your hard-earned dough is keeping Arizona’s cities thriving. And you'll feel even more rewarded when you download the special "Golden Ticket" on their Web site. It won’t exactly win you a tour of the chocolate factory and an Oompa-Loompa, but you’ll get a sweet 20 percent off at 40 participating businesses. For a list of local businesses and more info, check out localfirstaz.com. Anyone on here get the Desert Living SCOOP e-newsletters? They are some of the most entertaining, well-written promotions I have ever seen. I’m like Jim…I get giddy as soon as I see them pop up in my mailbox.
Here is an example of their most recent one:

MADE IN ARIZONA

Buying a 12-pack of Bounty from a big-name superstore might save you some cash, but believe it or not, those six bucks are sucking out a little piece of the local economy’s soul. Don’t be a soul-sucker. Now, SCOOP doesn’t presume to have a solution to the gas/environmental/oil issue, but a good start to improving the economy is taking the pledge to shop locally. Translation? Say bye-bye to those Safeway runs and Gap sprees. Local First Arizona, an organization that promotes local businesses and educates citizens about the importance of shopping locally, will host Independents Week ’08. From June 30 to July 6, vow to only patronize local boutiques, farmers markets, restaurants, galleries, etc. That way you know your hard-earned dough is keeping Arizona’s cities thriving. And you’ll feel even more rewarded when you download the special “Golden Ticket” on their Web site. It won’t exactly win you a tour of the chocolate factory and an Oompa-Loompa, but you’ll get a sweet 20 percent off at 40 participating businesses. For a list of local businesses and more info, check out localfirstaz.com.

]]> By: Jim Veihdeffer http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-2970 Jim Veihdeffer Thu, 26 Jun 2008 17:33:14 +0000 http://www.valleyprblog.com/?p=1146#comment-2970 Two other companies that take the time to, first...<i>understand</i> their audience and, second...<i>write</i> sizzling reader-delighting promotional copy are: 1) Harry and David (gourmet fruit baskets), 2) Despair (the ultimate anti-marketing icon in my pantheon--I simply sit at their feet and await their seemingly randomly timed promotional jeremiads. Two other companies that take the time to, first…understand their audience and, second…write sizzling reader-delighting promotional copy are: 1) Harry and David (gourmet fruit baskets), 2) Despair (the ultimate anti-marketing icon in my pantheon–I simply sit at their feet and await their seemingly randomly timed promotional jeremiads.

]]> By: Dfactor http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-2969 Dfactor Thu, 26 Jun 2008 17:19:42 +0000 http://www.valleyprblog.com/?p=1146#comment-2969 Derek Sivers at CDBaby is the best - I've been using the service to sell my music CDs for years and everything about their service, emails, shipping and more has been top-notch. Derek Sivers at CDBaby is the best – I’ve been using the service to sell my music CDs for years and everything about their service, emails, shipping and more has been top-notch.

]]> By: James Archer http://www.valleyprblog.com/marketing/cd-baby-and-the-power-of-voice/comment-page-1/#comment-2931 James Archer Wed, 25 Jun 2008 19:29:56 +0000 http://www.valleyprblog.com/?p=1146#comment-2931 That's great copy. I wish more companies had marketing materials like that! (It also goes to show that even a confirmation e-mail can be a branding tool.) That’s great copy. I wish more companies had marketing materials like that!

(It also goes to show that even a confirmation e-mail can be a branding tool.)

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