Comments on: Book marketing tips from 3 local authors http://www.valleyprblog.com/marketing/book-marketing-tips-from-3-local-authors/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Tue, 16 Mar 2010 06:34:27 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Kathy Cano-Murillo http://www.valleyprblog.com/marketing/book-marketing-tips-from-3-local-authors/comment-page-1/#comment-10164 Kathy Cano-Murillo Tue, 30 Jun 2009 22:46:10 +0000 http://www.valleyprblog.com/?p=1891#comment-10164 Pardon my typos from above, I'm writing this at hyperspeed while on deadline for another project! But I just had to share! The book meeting sounds like it was wonderful, so many great tips from inspiring authors. Bummed I was out of town and had to miss. Hope to attend the next one! Pardon my typos from above, I’m writing this at hyperspeed while on deadline for another project! But I just had to share! The book meeting sounds like it was wonderful, so many great tips from inspiring authors. Bummed I was out of town and had to miss. Hope to attend the next one!

]]> By: Kathy Cano-Murillo http://www.valleyprblog.com/marketing/book-marketing-tips-from-3-local-authors/comment-page-1/#comment-10163 Kathy Cano-Murillo Tue, 30 Jun 2009 22:44:01 +0000 http://www.valleyprblog.com/?p=1891#comment-10163 Here are some other tips I learned based on experience. These have worked wonders for me! Ask your pub's publicity dept to send you a stack of press releases that you can distribute locally. Pick the best outlets and send them a mini-look book, a review copy to local media. Include at least 3 "story angles" for your feature that you can be interviewed about. Take advantage of special offers on sites like VistaPrint.com to make color postcards. Always carry a stack in our purse to hand out in your daily travels. Take a stack to local (or other cities if you have connections) to put them out for you. About one month before your book comes out, use Twitter (or you can personally contact) to reach out to bloggers to send review copies. Choose the blogs that you think will fit great with your book. Even though your book may be on one topic, look to find subtopics and then pitch to those industries as well. Have a contest on your blog so people can enter to win a free signed copie. They will likely tell their friends or post their winning on thier own blog. Look to other sites similair to yours and offer to do a guest blog or interview. Make a 1 minute book trailer for YouTube. Connect with friends in other cities for sources to send to. Make every vacation a book signing! Do advance research to find a place/bookstore to have a signing. Write to other authors (or even celebrities!) in your genre for book blurbs/endorsement. Many will pass, but all you need is a few to make the magic happen! Those are just a few ideas off the top of my head! Good luck to everyone, keep up the hustle! Perace, love, and glitter! Kathy :-) Here are some other tips I learned based on experience. These have worked wonders for me!

Ask your pub’s publicity dept to send you a stack of press releases that you can distribute locally. Pick the best outlets and send them a mini-look book, a review copy to local media. Include at least 3 “story angles” for your feature that you can be interviewed about.

Take advantage of special offers on sites like VistaPrint.com to make color postcards. Always carry a stack in our purse to hand out in your daily travels. Take a stack to local (or other cities if you have connections) to put them out for you.

About one month before your book comes out, use Twitter (or you can personally contact) to reach out to bloggers to send review copies. Choose the blogs that you think will fit great with your book.

Even though your book may be on one topic, look to find subtopics and then pitch to those industries as well.

Have a contest on your blog so people can enter to win a free signed copie. They will likely tell their friends or post their winning on thier own blog.

Look to other sites similair to yours and offer to do a guest blog or interview.

Make a 1 minute book trailer for YouTube.

Connect with friends in other cities for sources to send to.

Make every vacation a book signing! Do advance research to find a place/bookstore to have a signing.

Write to other authors (or even celebrities!) in your genre for book blurbs/endorsement. Many will pass, but all you need is a few to make the magic happen!

Those are just a few ideas off the top of my head! Good luck to everyone, keep up the hustle!

Perace, love, and glitter!
Kathy :-)

]]> By: Paul McNeese http://www.valleyprblog.com/marketing/book-marketing-tips-from-3-local-authors/comment-page-1/#comment-10162 Paul McNeese Tue, 30 Jun 2009 19:52:00 +0000 http://www.valleyprblog.com/?p=1891#comment-10162 Nice summary -- offers valuable advice in minimal words. I hope that authors everywhere "get it" -- thanks for the contribution. Nice summary — offers valuable advice in minimal words. I hope that authors everywhere “get it” — thanks for the contribution.

]]>