Comments on: Bartender, pour me another cafe mocha

By: Lynn Behlendof

Lynn Behlendof — Mon, 27 Jul 2009 01:29:29 +0000

As an older single person, I found it refreshing when Starbucks and other coffee shops starting popping up in my hometown (Milwaukee, WI) because I felt there were a great social alternative to bars. Like Linda, I like a good martini or glass of red wine every now and then, but there are times when I prefer the more subdued social atmosphere of a Starbucks. It will be interesting to see where this goes for Starbucks, who I think has done a great job of marketing to this point.

By: Sara Korolevich

Sara Korolevich — Sat, 25 Jul 2009 18:34:34 +0000

But wouldn’t your same morning coffee people still be there in the morning? I mean, who drinks beer and wine at 7 or 8 am? (Well, at least those who DO wouldn’t be purchasing it at Starbucks!) I agree, it seems like a strange marketing strategy, but the coffee house is losing customers like everyone else and is trying to expand their market.
I think the customers who are visiting Starbuck’s for alcohol would be going there during happy hour times, not during the morning and daytime hours, which should leave you sipping your mocha in peace!

By: Beth

Beth — Thu, 23 Jul 2009 19:50:43 +0000

I just can’t even see this taking root. I think they’ll have a difficult time positioning it as a place to drink alcohol. If it does take hold, I think they will drive away certain valuable segments of their market.

By: Pat Elliott

Pat Elliott — Thu, 23 Jul 2009 16:23:39 +0000

Paradise Bakery is a great alternative to Starbucks.