Valley PR Blog

AMA Spectrum Award winners

By Dan Wool on May 29th, 2009 In Marketing

The American Marketing Association’s (AMA) Phoenix Chapter held its 7th Annual Spectrum Awards on Wednesday. The event recognized Valley professionals in the fields of advertising, direct marketing, multi-cultural marketing, public relations and others. This year, AMA expanded its entry categories to twenty-nine plus one Best of Show and saw 82 submitted entries.

Here’s the list of winners:

Best of Show
Defero for Coldstone Creamery Imix America

Brand Identity
Mullen Advertising for Alta Phoenix Lofts

Broadcast
EB Lane Advertising for Chipmunk Cable One

CRM
Six 9s for Pops Health

Digital Marketing
Defero for Konami Cadillac Jack

Direct Mail Ad Creative
Mullen Advertising for ValleyHo

Direct Mail Campaign
Canyon Communications for RSC Equipment Rental

Direct Response
Mullen Advertising for Golden Door Skincare

Email Marketing
Mullen Advertising for Eldorado Hotel & Spa

Event Marketing
Shonna James Communications for US Bank Celebration of Lights

Existing Service or Product Marketing Campaign
Terralever for Red Bull Flugtag

Integrated MultiMedia
Arizona State University for Greening Maroon and Gold

Market Research
Optimal Strategix for Video Gaming Segmentation

Microsite
Burick Communications for AZ Kidney Foundation

Multi-Channel
Air Marketing for Vail Cascade Resort

Multi-Cultural Campaign
Spark Design for Rayovac

New Online Marketing Initiative
Spark Design for Lumension The Office Game

New Product or Service Marketing Campaign
Canyon Communications for Agrium, Advanced Technologies

Not-for-Profit Campaign
EB Lane Advertising for Helping Jerry’s Kids/Crossing Light, MDA

Online Advertising Creative
Terralever for Red Bull

Online Marketing Campaign
Shell Vacations Hospitality for Family Resorts

Outdoor Campaign
Mullen Advertising for Alta Phoenix Lofts

Print Advertising
Scottsdale CVB for Richy Sonoran

Printed Collateral
Canyon Communications for Agrium

Promotional Items
Taka Group for Taka Group

Public Relations
Mindspace for Chandler Regional

pURL
Air Marketing for Vail Cascade Resort

Social Media Marketing
Defero for Coldstone Creamery Imix America

Variable Data
Blue Cross Blue Shield for Broker Center Support

Website
Iology for Amazing Mail

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