Valley PR Blog

AMA March luncheon to focus on innovation vs ROI

By Len Gutman on March 10th, 2010 In Marketing, Professional Development

There is a great program on tap for the March AMA luncheon on March 24. The focus will be balancing innovation with return on investment. Here’s how AMA describes it:

With constant advances in technology, marketing professionals now have some of the most powerful tools imaginable to influence key targets. While some of these tools certainly provide new ways to communicate directly with the public, how do marketing professionals best integrate them with traditional marketing vehicles? How do we really know if our campaigns are moving the needle in the right direction? What methodologies can we apply to measure overall campaign effectiveness? And most importantly… what strategies are needed in order to produce a sound ROI?

Panelists for this program include:

• Jos Anshell; Co-Founder – Moses Anshell

• Julie Coleman; Director of Community Relations – US Airways

• Cindy Kim, Director of Corporate Communications and Social Media – Lumension

• Andy Parnell, COO – Defero USA

The event will be moderated by Patrick Howley, Founder – The Howley Group. The event is March 24 from 11 a.m. – 1 p.m. at the Phoenix Airport Marriott. More information and registration is available on the AMA web site

Share This

Hide Sites

Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!