Comments on: Z&Z shaken, not stirred

By: Jim Veihdeffer

Jim Veihdeffer — Sun, 18 Oct 2009 16:30:03 +0000

Yes…that’s called “advertising”, not public relations.

By: J.R.S

J.R.S — Fri, 16 Oct 2009 00:14:08 +0000

No matter how you look at it they got their name out in the open and in your mouths. Stunt or not it seems to have worked.

By: Pat Elliott

Pat Elliott — Thu, 15 Oct 2009 02:24:49 +0000

Maybe they saw the want ads for “public relations” people on Craigslist seeking good looking young women to hang out in bars and create buzz about liquors, actually thought that was a real job description, and just tweaked the concept.

I’m with Jackie on this one.

By: Jim Veihdeffer

Jim Veihdeffer — Wed, 14 Oct 2009 21:21:30 +0000

I don't think this shows that they know how to get good press. In fact, one could argue the exact opposite: they know how to pay to get their name in the paper. But then, anyone can do that. It takes experience and a knowledge of what editors and readers want to get in the paper without paying for the space.

By: Landon Evans

Landon Evans — Wed, 14 Oct 2009 21:20:01 +0000

Jackie well put! Providing quality and tactical marketing that benefits clients should be the name of the game, not parading how they (Z&Z) can get their name in the paper…we are publicists, that’s our job! Its not hard to write a release and pretend your your the best. True headlines come from agencies that build ROI and receive positive testimonials!!!

By: Sam Alpert

Sam Alpert — Wed, 14 Oct 2009 19:17:17 +0000

Whether it’s smart or not, it’s obvious they know how to get press and get people talking – exactly what they wanted, I’m sure.

By: Jackie Wright

Jackie Wright — Wed, 14 Oct 2009 17:53:53 +0000

Why don’t we start recognizing the firms that do a GOOD JOB vs. getting their name in the paper? The question is, will potential new clients look at this and think “Hmmm… I need to hire this firm?” My guess… probably not! I’ll be impressed when I start hearing stories about how agencies have stopped their revolving doors, treat and PAY their employees properly and stop charging clients ridiculous rates for little to no ROI. And if they manage to throw in some seriously strategic FULLY INTEGRATED concepts, I’ll be really impressed. Until then… the articles will be just another piece of paper to line the bird cage with!

By: Linda VandeVrede

Linda VandeVrede — Wed, 14 Oct 2009 12:46:18 +0000

p.s. PRIZE, not price

By: Linda VandeVrede

Linda VandeVrede — Wed, 14 Oct 2009 12:45:53 +0000

That’s kind of like receiving a Nobel price too early. A little self-serving. Time will tell if the strategy is good, but it’s not one I would use…