Tiger’s sponsored comeback. Too risky?

By on April 8th, 2010 In Hype!, People

You’ve probably see the web buzzing about Tiger Woods and Nike — the video has gotten some 600,000 views.

I’ll leave it to the community here to comment on the specifics of this attempt to comeback. I’m not a great fan of video and ‘ads’  as a means of working out a credibility issue.  Face to camera, a remorseful look etc may be great when a CEO or leader  is forced to answer to people, and address questions he/she had dodged.

But when it’s followed by a swoosh, what does that say about the sincerity of the exercise? The cynical part of me says, so what? It’s risky. But it’s not as risky as what got him into this spot in the first place.

Comments

Linda Capcara Says:
April 9th, 2010 at 10:03 am

I think he’s trying to have it both ways. We are all sinners and I would never throw a stone at Tiger for his sins. And I’m a firm believer that what he does in his personal life should be personal. Ok I get it. His brand was integrity. That’s the price he paid for his sins. He damaged his brand. But the minute he put his personal life in that Nike ad I think he opened the door up. It’s all fair game now. How can you tell a reporter “that’s personal” when he is profiting from it?

Tony Felice Says:
April 9th, 2010 at 1:11 pm

Americans have a love affair with “simple solutions.” They want black and white, simple answers and tend to be overwhelmed by complex issues. This is an attempt at simply saying I’m here, I’m sorry and business as usual. Yet at the same time, it is highly provocative and designed to make people talk, just as we are today. Instead of focusing on the “deeds” we are focusing on the comeback, the comeback’s message and whatever controversy may surround the effort by design.

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