Comments on: The power of hype

By: Can we create hype? – Textifying

Can we create hype? – Textifying — Mon, 23 Nov 2009 01:21:33 +0000

[...] week on Valley PR Blog, blogger Len Gutman addressed the value of hype and if as PR practitioners we create the hype or if [...]

By: Quotes for the week ending 21 Nov 2009 «

Quotes for the week ending 21 Nov 2009 « — Sat, 21 Nov 2009 08:02:57 +0000

[...] Linda Vandevrede, at ValleyPRBlog, on the role of PR in hype, or whether it evolves in some ‘organic’ way. Possibly related posts: (automatically generated)[ 448 ] Top Artists for the week ending 4 Nov 2007Week Ending Sun 15th Nov 2009Weekly Recap – Week ending 02-Nov-07 [...]

By: Akash Sharma

Akash Sharma — Fri, 20 Nov 2009 17:27:02 +0000

Hi Dan nice points there you are absolutely right on the point that great product is the best PR and also WOM plays a very important role in spreading the right kind of hype.

By: Dan Wool

Dan Wool — Fri, 20 Nov 2009 16:43:04 +0000

Hype is short-term – good for movies bad for everyone else.

Great product is the best PR. That’s the only thing that creates true “hype” and long term revenue streams. You can always manufacture it, but is it authentic? What will the company do when the public buys a hyped good that’s not as advertised? They entrench against it and WOM will drag it down as fast as it rose.

I’d remind everyone that hype killed Apple’s last tablet computer – the Newton.

By: Akash Sharma

Akash Sharma — Fri, 20 Nov 2009 14:52:47 +0000

“Buzz” and “Hype”, due to social media revolution we listen to these words almost everyday because both of them are dependent on the social attitude of people and you are quite true on the point that hype cannot be created but fueled.
Also there is an unusual aspect about it thats the unpredictable nature as we just don’t know which headline gets the most diggs, or which video gets viewed the most that simply means there is no formula for getting hype as you say it has to be organic.
But this paves the way for another question that how do some people and brands generate buzz consistently for eg.Perez Hilton and apple as mentioned above.

Thanks for sharing the post which should make people think a bit differently as happened in my case.

By: Marketing $ociologist

Marketing $ociologist — Thu, 19 Nov 2009 19:29:20 +0000

“if you have a product or service to PUSH, you can’t truly create hype”

The days of “push” are over; as over as photographic film processors or typewriter manufacturers. The day of attracting customers, and CREATING a buzz are part of 21st Century marketing tools.

That’s why print and television media are pretty much done and blogs, plus Twitter – the 21st Century’s greatest marketing tool – are growing daily. Just checked, Facebook still #2 behind Google but in front of Yahoo; 21st Century marketing.

MediaRelationsExpert.com
@PhoenixRichard