Comments on: Sing…sing a song…sing out loud! http://www.valleyprblog.com/hype/sing-sing-a-song-sing-out-loud/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marketing $ociologist http://www.valleyprblog.com/hype/sing-sing-a-song-sing-out-loud/comment-page-1/#comment-11451 Marketing $ociologist Thu, 29 Oct 2009 18:42:49 +0000 http://www.valleyprblog.com/?p=2875#comment-11451 Even “beatniks” are using YouTube! One of the biggest protests and public relations “stunts” has been Dave Carroll’s “United Breaks Guitars.” http://www.youtube.com/watch?v=5YGc4zOqozo Check Taylor Guitar’s golden opportunity for gathering GREAT publicity (without one press release). http://www.youtube.com/watch?v=n12WFZq2__0 Yesterday’s unemployment #s show Arizona – percentage wise - #1 again. It doesn’t need to be this way. Early 2007 I had an epiphany when I followed the YouTube weekly series of Hammer and Coop. At that point I threw away press release thinking and adopted 21st Century marketing tools, including MySpace and YouTube; Twitter was unknown at the time and Facebook was for my teenage son hitting on girls. The reason our economy is so bad: alleged forward thinking marketers threw me out of their offices when I advocated 21st Century marketing in preference to tried-and-true press releases. Yet today when you turn on television news (since print is dead – even Seth Godin says so), you see wedding dancers, a world music project, all YouTube videos. Bloggers like myself live and breathe because of YouTube videos. Now “beatniks” are posting their protests via YouTube. When are corporations going to demand more of their public relations practitioners than press release thinking; improving the corporate bottom line by adopting 21st Century marketing tools like Twitter, Facebook, YouTube, MySpace and on and on? Richard Kelleher, M.B.A. MediaRelationsExpert.com @PhoenixRichard Even “beatniks” are using YouTube!

One of the biggest protests and public relations “stunts” has been Dave Carroll’s “United Breaks Guitars.” http://www.youtube.com/watch?v=5YGc4zOqozo

Check Taylor Guitar’s golden opportunity for gathering GREAT publicity (without one press release). http://www.youtube.com/watch?v=n12WFZq2__0

Yesterday’s unemployment #s show Arizona – percentage wise – #1 again. It doesn’t need to be this way.

Early 2007 I had an epiphany when I followed the YouTube weekly series of Hammer and Coop. At that point I threw away press release thinking and adopted 21st Century marketing tools, including MySpace and YouTube; Twitter was unknown at the time and Facebook was for my teenage son hitting on girls.

The reason our economy is so bad: alleged forward thinking marketers threw me out of their offices when I advocated 21st Century marketing in preference to tried-and-true press releases.

Yet today when you turn on television news (since print is dead – even Seth Godin says so), you see wedding dancers, a world music project, all YouTube videos. Bloggers like myself live and breathe because of YouTube videos. Now “beatniks” are posting their protests via YouTube.

When are corporations going to demand more of their public relations practitioners than press release thinking; improving the corporate bottom line by adopting 21st Century marketing tools like Twitter, Facebook, YouTube, MySpace and on and on?

Richard Kelleher, M.B.A.
MediaRelationsExpert.com
@PhoenixRichard

]]> By: Barb Harris http://www.valleyprblog.com/hype/sing-sing-a-song-sing-out-loud/comment-page-1/#comment-11449 Barb Harris Thu, 29 Oct 2009 14:59:20 +0000 http://www.valleyprblog.com/?p=2875#comment-11449 much like the grocery store produce section musical floating around the internet right now. let's just NOT use any songs from Annie! much like the grocery store produce section musical floating around the internet right now. let’s just NOT use any songs from Annie!

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