PR is broken, obsolete says Rubel
Steve Rubel had a great post yesterday that takes a different look at that Chris Anderson problem –irrelevant PR pitches.
Worth a read for another reason considering the blurring of the lines of the target audience –media pros who blog and bloggers who act like the media. Unlike Anderson, he’s not angry. he’s anxious.
Tweet
Add your Comment
Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!
Categories
Recent Comments
the rumors are true (@ Neighbor from the 90′s)...
Sorry to see you go. avic-x920bt
First the Space Shuttle program and now this???? OH NO!...
I think it’s really funny that Jason donates money...
Sad to see you go Mr Len… been a great ride
Blogroll
- Acme Photography
- Brain Matter
- Brian Shaler
- Convince & Convert
- Depth in PR
- Espresso Pundit
- Full Speed Marketing
- HMA Time
- Hoi Polloi Report
- It's About The Work
- Liquis Design Blog
- Mighty Interactive
- Off Madison Ave
- Park & Co.
- Park Howell
- Phoenix Defense
- Phoenix SEO
- PR Advice
- Quaintise
- Random Tuesday Morning Ramblings
- Sitewire Blog
- SoCal PR Blog
- Stealthmode Blog
- tdhurst
- The Marketing Journalist
- The One to Go To
- The PR Practitioner
- Think Fast
Comments
August 14th, 2008 at 11:28 am
Great blog to link to on the Valley PR Blog. But, I don’t think that Rubel is saying PR is obsolete. I think he is saying PR needs to change. It is no longer a one-sided, easy-to-use model…we are now dealing with two-way communication. We are now dealing with media where we give up some of the controlled message to get the word out. As a PR professional with a journalism background, I find our new frontier an exciting challenge that makes PR more than just about the mass e-mail pitch. We have to be smart. We have to apply to the niches that exist out there.