PR for the Prez?
If you could do PR for Hilary, Obama or McCain….who would you pick and why? Is working behind the scenes of a presidential election thought of as a dream job for someone in PR….or a nightmare? Alison Bailin at HMA brought up some valid points about the candidates pandering to the Everyman…I don’t think I’d last a day working for any of them. Really…like McCain watches “The Hills”??!
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Comments
April 25th, 2008 at 8:48 am
I wouldn’t either!
April 25th, 2008 at 9:41 am
Discount it or not, political PR is the major league of our profession. It’s a day-to-day slugfest and if you can do it, you can do anything.
BTW, I’d pick Obama or McCain because great product is the best PR. They’re both superb communicators in very different ways. Mainly, they are themselves and have clear messages. That aids — or perhaps flatters — their communication teams.
What McCain has done since wrapping up the nomination has been masterful proactive PR strategy: breakfast with Bush, meeting with key foreign leaders, the “nostalgia” tour, now campaigning in New Orleans and the Democratic South. All the right things to take advantage of the lull before the convention and the two Dems bludgeoning one another. Who looks the most presidential right now? This Democrat says McCain.
Clinton is very good but a little too polished and phony-feeling for me; seems to jump into different skins and topics to suit the moment and it muddles her message. As head of communications, you’d also have to deal with been-there-done-that-Bill which could be a plus or a minus depending on the day. We’ll see how exactly good her PR team is when they steal the nomination.
April 25th, 2008 at 12:47 pm
I know that this is Arizona, so I’m supposed to say McCain, but I would choose Obama. As far as brands go, he is a movement, not just a man. He ignites the people (so says Common). PR shouldn’t be about spinning boring brands into quasi-interesting concepts—it should be about conveying brilliant brands brilliantly. Obama is brilliant. McCain? Blerg.
April 25th, 2008 at 4:19 pm
I agree that Obama is a compelling speaker. I witnessed this first-hand when he was here in early February. However, the candidate made one gaffe that caught my attention — a reference to the Super Bowl being held in Phoenix and the related buzz.
His PR adviser should’ve told him to avoid any mention of this sporting event which may have been occurring locally, but certainly didn’t include or want Common-man participation.
April 26th, 2008 at 10:16 pm
I agree with what Dan said. I think political PR would be exhausting, but how exciting to use PR to get people to vote in a certain way. Much more exciting than selling a product, I think. Definately the major league of PR.
I’m not sure it’s possible, at least for me, to be able to choose one of these 3 without dealing with my own personal political issues. I’d have a hard time doing PR for Hillary, knowing that she’s killing her own party and seems willing to take the nomination with super delegates rather than the popular vote.