License to (k)ill
Today was the last straw: MCDSBNZ. MYLEXUS. VDUBBUG. DAVZBMR.
I saw all of these personalized license plates on my commute today. (And I hope the nitwits who own them are reading this).
I mean, let me make sure I’m getting this straight, guys: you’re all paying an additional fifty bucks a year to tell the world the exact same thing it says in chrome 18″ from your plate?
“Oh, it’s a Merdedes. I thought it was a Datsun B-210 with a broken peace symbol. Thanks for clearing that up.”
Or, in case I become senile and mistake your car for my own in a parking lot, you’re providing me the extra clarification I need:
“Ooops! My bad, that’s your Lexus.”
“Gee…I’m so embarrassed. It is your Beemer, Dave. I don’t know what I was thinking.”
So often, we overlook the fundamentals of communication and rush headlong into the campaign. The purpose of a personalized plate is to show off one’s personality. (With seven letters, it’s even supposed to a creative exercise).
Simply put, if you overlook the purpose of tactics, you look like a DUMBASS.
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Comments
April 1st, 2008 at 12:10 am
AAAAHHHAAA HA HA HA…
I absolutely hate that too.
BTW, my personalized plate is “PR PUSH”. How ya like that?!
April 1st, 2008 at 6:44 am
I love it! It’s totally you.
April 1st, 2008 at 9:42 am
My colleague Allison can figure out ANY personalized license plate in 8 seconds flat. It’s amazing. And after she figures it out, there’s almost always a “Why on God’s good earth would someone put that on a plate!”
Very funny Dan.
April 2nd, 2008 at 5:48 pm
HAHA! Funny stuff, Dan.
I let my ASU Sparky license plate do the talking – no unnecessary customization, just solid support for the ASU Sun Devils.
April 2nd, 2008 at 8:46 pm
So you’ll probably like my “FI8ONSC” license plate, then, right?