Valley PR Blog

License to (k)ill

By Dan Wool on March 31st, 2008 In Hype!

Today was the last straw: MCDSBNZ. MYLEXUS. VDUBBUG. DAVZBMR.

I saw all of these personalized license plates on my commute today. (And I hope the nitwits who own them are reading this).

I mean, let me make sure I’m getting this straight, guys: you’re all paying an additional fifty bucks a year to tell the world the exact same thing it says in chrome 18″ from your plate?

“Oh, it’s a Merdedes. I thought it was a Datsun B-210 with a broken peace symbol. Thanks for clearing that up.”

Or, in case I become senile and mistake your car for my own in a parking lot, you’re providing me the extra clarification I need:

“Ooops! My bad, that’s your Lexus.”

“Gee…I’m so embarrassed. It is your Beemer, Dave. I don’t know what I was thinking.”

So often, we overlook the fundamentals of communication and rush headlong into the campaign. The purpose of a personalized plate is to show off one’s personality. (With seven letters, it’s even supposed to a creative exercise).

Simply put, if you overlook the purpose of tactics, you look like a DUMBASS.

Comments

AAAAHHHAAA HA HA HA…
I absolutely hate that too.

BTW, my personalized plate is “PR PUSH”. How ya like that?!

I love it! It’s totally you.

My colleague Allison can figure out ANY personalized license plate in 8 seconds flat. It’s amazing. And after she figures it out, there’s almost always a “Why on God’s good earth would someone put that on a plate!”

Very funny Dan.

HAHA! Funny stuff, Dan.
I let my ASU Sparky license plate do the talking - no unnecessary customization, just solid support for the ASU Sun Devils.

So you’ll probably like my “FI8ONSC” license plate, then, right?

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