Valley PR Blog

KFYI broadcast comes from another Valley

By Dan Wool on March 28th, 2007 In Hype!, Media

Is a “telecommute” broadcast smart business or ethically questionable? 

According to the New York Times today (subscription required), popular KFYI afternoon-drive host Joe Crummey, doesn’t broadcast his local issues show from Phoenix, but seamlessly from his home studio in suburban Los Angeles:

Nationally syndicated hosts, à la Howard Stern, have long upended the local radio geography with their generic commuter broadcasts. But Mr. Crummey is among a growing number of local hosts who do their work miles from their broadcasting station, helped by advances in technology, said Michael Harrison, the publisher of Talkers magazine, a trade publication.

The article goes on:

Joseph Huizenga, Mr. Crummey’s producer at KFYI, said he and Mr. Crummey were “honest and forthcoming” about the host’s whereabouts when asked, but saw no reason for the station to highlight it.

“In my opinion, radio is largely theater of the mind,” Mr. Huizenga said. “We’re in an age where we can do what we do very successfully with the help of far more resources than we had in the past.”

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