Comments on: How to host a ‘real’ fake press conference http://www.valleyprblog.com/hype/how-to-host-a-real-fake-press-conference/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Valley PR Blog's Weekend Reading for week ending 1/11/08 | Valley PR Blog http://www.valleyprblog.com/hype/how-to-host-a-real-fake-press-conference/comment-page-1/#comment-581 Valley PR Blog's Weekend Reading for week ending 1/11/08 | Valley PR Blog Fri, 11 Jan 2008 21:57:23 +0000 http://www.valleyprblog.com/?p=603#comment-581 [...] interview with Communication Overtones’ Kami Huyse. (Our original FEMA bloviating here). [...] [...] interview with Communication Overtones’ Kami Huyse. (Our original FEMA bloviating here). [...]

]]> By: Kathy Kerchner http://www.valleyprblog.com/hype/how-to-host-a-real-fake-press-conference/comment-page-1/#comment-580 Kathy Kerchner Tue, 30 Oct 2007 00:00:59 +0000 http://www.valleyprblog.com/?p=603#comment-580 I read the Time reporter's comments as well, but don't agree with them. As a former reporter, I can (and do) ask as tough or tougher questions in my media training seminars than real reporters. In many instances, I know more about the organization or the issue than most real reporters would, so I can be even nastier. So, I don't think it's a mistake to hire non news reporters to ask questions in a simulation, IF those people are willing to throw all the possible "hand grenades" at spokespeople. If they're just there to pitch softballs (Are you happy about FEMA's response so far?), then forget the training exercise all together. I also wrote about the phony news conference on my blog, www.MasterYourMessage.com/wordpress. I read the Time reporter’s comments as well, but don’t agree with them. As a former reporter, I can (and do) ask as tough or tougher questions in my media training seminars than real reporters. In many instances, I know more about the organization or the issue than most real reporters would, so I can be even nastier.

So, I don’t think it’s a mistake to hire non news reporters to ask questions in a simulation, IF those people are willing to throw all the possible “hand grenades” at spokespeople. If they’re just there to pitch softballs (Are you happy about FEMA’s response so far?), then forget the training exercise all together.

I also wrote about the phony news conference on my blog, http://www.MasterYourMessage.com/wordpress.

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