Valley PR Blog

Death by tech-speak

By Angelo Fernando on January 24th, 2007 In Hype!

There’s a light (read: finish it in the bookstore) PR book book called Death by PowerPoint that deals with some of the buzzwords that pollute language. My favorites from that list were: Circle-back, core competency, and something called ‘capture asks.’

Engineers gave us the lovely phrases like ‘use case,’ and the ‘bleeding edge’ of marketing-speak hasn’t still left the building. If you need more, I can always come up with a road map, and circle back to you with some fresh deliverables that we could monetize. Gotta run –I don’t have the bandwidth to get to it today…

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