Book signing tomorrow: Personality Not Included

By Angelo Fernando on October 22nd, 2008 In Hype!

Rohit Bhargava, author of Personality Not Included (he is VP of strategy at Ogilvy PR’s Digital 360 group) will be doing a book signing in Scottsdale, Arizona this week.

Date: Thursday, October 23, 2008

Time: 6:30 pm – 7.30 pm

Location: Borders – Waterfront Street. 7135 E. Camelback Rd., Scottsdale, AZ

Drinks afterward at: 7.30 pm Bungalow Grill in Scottsdale. Tel: 480-994-1888

The book is about brand authenticity, and how to move away from the faceless, personality-free corporate image, and using social media to give employees a voice.

Book signing tomorrow: Personality Not Included

Comments

Brian Shaler Says:
October 22nd, 2008 at 1:46 pm

Sounds interesting! I haven’t read the book yet, but I’ve heard a lot about it.

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