Book signing tomorrow: Personality Not Included
Rohit Bhargava, author of Personality Not Included (he is VP of strategy at Ogilvy PR’s Digital 360 group) will be doing a book signing in Scottsdale, Arizona this week.
Date: Thursday, October 23, 2008
Time: 6:30 pm – 7.30 pm
Location: Borders – Waterfront Street. 7135 E. Camelback Rd., Scottsdale, AZ
Drinks afterward at: 7.30 pm Bungalow Grill in Scottsdale. Tel: 480-994-1888
The book is about brand authenticity, and how to move away from the faceless, personality-free corporate image, and using social media to give employees a voice.
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Comments
October 22nd, 2008 at 1:46 pm
Sounds interesting! I haven’t read the book yet, but I’ve heard a lot about it.