A $3.8 million PR & advertising gamble?
Beginning today we have a unique opportunity to see what $3.8 million in PR & Advertising can do for you. That’s what the Arizona Department of Health Services is paying for its new Tobacco Use Prevention Program media blitz.
R&R Partners is the new agency of record for TEPP — a high profile account if ever there was one.
The Republic reported on the campaign launch today. So, let’s follow along and see what they came up with.
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Comments
January 8th, 2007 at 2:58 pm
Hi Len and bloggers… I’m heading up the marketing efforts at the Health Department’s Tobacco Education and Prevention Program now and yes, we are putting $3.8 million into cessation advertising. We are really trying to get people to know that if you’re trying to quit smoking the State offers alot of free resources and reduced cost therapies (nicotine replacement, prescription Zyban). Of note, RR Partners is not the program’s agency of record, rather they are the agency, (one of four currently on our health department advertising contract) working on this campaign. We will be launching a prevention campaign geared toward teens and ‘tweens later this spring and another agency contracted firm, AIR Marketing, is working on that campaign.
January 8th, 2007 at 3:00 pm
Hi Len and bloggers… I’m heading up the marketing efforts at the Health Department’s Tobacco Education and Prevention Program now and yes, we are putting $3.8 million into cessation advertising. We are really trying to get people to know that if you’re trying to quit smoking the State offers alot of free resources and reduced cost therapies (nicotine replacement, prescription Zyban). Of note, RR Partners is not the program’s agency of record, rather they are the agency, (one of four currently on our health department advertising contract) working on this campaign. We will be launching a prevention campaign geared toward teens and ‘tweens later this spring and another agency contracted firm, AIR Marketing, is working on that campaign.