Friday grammar peeves

By on November 16th, 2007 In Writing

It’s Friday, which means it’s the end of the week, and I’ve seen enough grammar and spelling errors in various newspapers and blogs to get me really peeved.   PR people don’t seem to have these things under their belt anymore.   Why is that? If you can’t find anything wrong with the following sentences, time to hit [...]

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Is it over?

By on May 2nd, 2007 In Writing

When I was a news topical writer, I was reprimanded by a producer everytime I used the word “over” in a tease. If I said –”They were over $40,000 in debt”…he said it was supposed to be “They were more than $40,000 in debt”. His reasoning was that you don’t physically go above or over [...]

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Headline etiquette

By on April 11th, 2007 In Writing

I am getting tired of seeing some very basic mistakes being made in headlines on press releases lately. I think this is a direct result of the fact that fewer and fewer PR people have journalism degrees (or a copy of the Associated Press Stylebook for that matter). Some pet peeves: You do not use [...]

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Client may I?

By on March 13th, 2007 In Writing

I see the word “allow” constantly misused in PR writing. Generally, it goes like this: “Widget will allow consumers to…” The proper word choice is always enable. Your client is not a parent who is giving consumers permission — allowing them — to do things. There’s an arrogance there. On the contrary, their product or [...]

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PR Writing: More Banned Words

By on March 9th, 2007 In Writing

Mike McClary has some other words, jargon and cliches that should be “avoided like the plague” in PR writing.

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7 signs your press release sucks

By on March 8th, 2007 In Writing

Great post on Naked PR.

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