Waste Management Woman

By on July 29th, 2008 In Writing

I was going through my Facebook friends and saw that a local writer, Christia Gibbons has a new blog! I fear that while the Internet has opened up the world, the massive amount of unscrutinized information in poorly written form is dumbing us down. I’m a lifelong journalist from reporter to city editor, from freelancer [...]

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To AP or not to AP

By on July 28th, 2008 In Writing

When I started out in PR, I had no clue what AP Style was or meant. I went to school for Broadcasting and Cinematic Arts and the majority of my classes were in production, ad copywriting and critique at Central Michigan University. I never took a Journalism class because I was planning on being a TV [...]

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Women’s writing group looks for members

By on July 25th, 2008 In Professional Development, Writing

Want to join a women’s group in Tempe?

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CD Baby and the power of voice

By on June 25th, 2008 In Marketing, Writing

When writing copy, who says you have to follow the rules? Sometimes you can create a brand personality all your own with strong writing and in the process, generate huge word-of-mouth. It all starts with nailing your brand’s voice. Below is an order confirmation from CD Baby, an online independent music retailer. In a world [...]

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Top 5 reasons to write a press release

By on May 15th, 2008 In Writing

I don’t know about you, but I seem to get a lot of free magazines in the mail. This week I received a copy of the May issue of Website Magazine, which I ordinarily flip through and then toss. But this time I saw a headline that grabbed my attention: Effective Press Releases and Distribution [...]

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SPJ offering freelance writers forum

By on April 28th, 2008 In Professional Development, Writing

Ever feel the urge to take the plunge into freelancing? Hear full-time freelance writers Patricia Bathurst and Geri Koeppel discuss what to consider and what to expect before choosing this career path. Also, Arizona Republic editors Noelle Bowman and Debora Britz will talk about what makes a good (or not-so-good) freelance writer. Are you already [...]

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