Book Review: Social Media Marketing for Dummies

By on December 11th, 2009 In Best Practices, Weekend Reading

The only problem with reading this book is that I feel inclined to hide the cover when I’m reading it on a plane.     Newly written by Shiv Singh, the book has a bunch of tips you’ll find helpful for applying social media to your marketing strategies.   Some insights: Nearly 260 million people use the Web [...]

Read More→

Fave PR reference books

By on October 30th, 2009 In Weekend Reading

Despite all the mobile technology available, I’m happiest when I’m in my home office, with plenty of AZ sunshine, a cup of hot Dunkin’ Donuts coffee, and a wall of reference books facing me. Here’s a list of my top favorites – are any of yours among them?  Good Textbooks/Primers on PR: Public Relations Strategies and Tactics – [...]

Read More→

Finally – a very readable book about twitter

By on August 14th, 2009 In Weekend Reading

I just finished a really good book about twitter that would make an excellent gift for any friends you have who are sitting on the fence about whether to jump in or not. Hey, it’s never too early to think about Christmas!  What I like best about “All a Twitter” by Tee Morris is his conversational [...]

Read More→

How to avoid ending up in PR’s Jurassic Park

By on July 2nd, 2009 In Weekend Reading

If you have a client or a friend who has somehow completely missed the PR 2.0 revolution, this book by Brian Solis and Deirdre Breakenridge is a good eye-opener for them.  Brian owns FutureWorks, a PR and new media agency in Silicon Valley.   Deirdre is president and director of communications at PFS Marketwyse and an [...]

Read More→

Book review: Escape from Cubicle Nation

By on May 1st, 2009 In Weekend Reading

You probably know Pamela Slim from her popular blog, www.escapefromcubiclenation.com.   I’m a big fan of hers because she offers candid but friendly advice about how to make the leap from corporate to entrepreneur.   The blog is personal, reflective, and practical, an extension of her brand (I saw her speak at an enterpreneurship conference in Phoenix a [...]

Read More→

Valley PR Blog’s Weekend Reading for 1-9-09

By on January 9th, 2009 In Weekend Reading

Valley PR Blog’s weekly link blog from around the PR, social media and Phoenix blogosphere: Why social media measurement is like gourmet cooking – Media Philosopher (via Bitemarks) End Times – The Atlantic’s Michael Hirschorn envisions the post-death spiral newspaper (via Buzz Machine/Jeff Jarvis) @Journalist: Did you get my press release? – PR Blogger/Stephen Daives [...]

Read More→

Next Entries » « Previous Entries