Blogging To Drive Business: Book review
Here’s a good overview for anyone in business who wants to learn more about how to use a blog to create a relevant audience and drive more business. As the authors point out, there are three parts to blogging: 1) the specific technical instructions to set up your blog and add information to it, 2) [...]
Book Review: Social Media Marketing for Dummies
The only problem with reading this book is that I feel inclined to hide the cover when I’m reading it on a plane. Newly written by Shiv Singh, the book has a bunch of tips you’ll find helpful for applying social media to your marketing strategies. Some insights:
Nearly 260 million people use the Web on [...]
Fave PR reference books
Despite all the mobile technology available, I’m happiest when I’m in my home office, with plenty of AZ sunshine, a cup of hot Dunkin’ Donuts coffee, and a wall of reference books facing me.
Here’s a list of my top favorites – are any of yours among them?
Good Textbooks/Primers on PR:
Public Relations Strategies and Tactics – Wilcox et. al.
Business [...]
Finally – a very readable book about twitter
I just finished a really good book about twitter that would make an excellent gift for any friends you have who are sitting on the fence about whether to jump in or not. Hey, it’s never too early to think about Christmas!
What I like best about “All a Twitter” by Tee Morris is his conversational style. [...]
How to avoid ending up in PR’s Jurassic Park
If you have a client or a friend who has somehow completely missed the PR 2.0 revolution, this book by Brian Solis and Deirdre Breakenridge is a good eye-opener for them.
Brian owns FutureWorks, a PR and new media agency in Silicon Valley. Deirdre is president and director of communications at PFS Marketwyse and an adjunct [...]
Book review: Escape from Cubicle Nation
You probably know Pamela Slim from her popular blog, www.escapefromcubiclenation.com. I’m a big fan of hers because she offers candid but friendly advice about how to make the leap from corporate to entrepreneur. The blog is personal, reflective, and practical, an extension of her brand (I saw her speak at an enterpreneurship conference in Phoenix a [...]
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