Book review: Social Media Marketing

By Linda VandeVrede on August 25th, 2010 In Weekend Reading

Maybe you’re sick to death of social media.   Jackie Wright of Rainmaker Communications told me awhile back over coffee, “We get what it is – we just want to hear case studies now about how to apply it.” 
I’ve found there are 3 types of social media books – the high level, extremely theoretical (which has [...]

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Do you know what makes you happy?

By Linda VandeVrede on August 6th, 2010 In Weekend Reading

There’s a professor at Northeastern University, Alan Mislove, who has been conducting studies on the information in twitter and what it reveals about happiness across users. So according to his research, the happiest people are in states like California and Florida. Arizona wasn’t mentioned. 
He admits that the methodology is not completely accurate, because it only looks at [...]

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Book review: Facebook Marketing

By Linda VandeVrede on July 9th, 2010 In Social Media, Weekend Reading

Facebook is positioned to become the first social network to reach 1 billion users. Facebook Marketing:  Designing Your Next Marketing Campaign by Justin R. Levy is a deep dive into how Facebook can be leveraged by your company. 
If you’re looking for a book that has enough data for the nonbelievers as well as significant how-to [...]

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Book review: Win at Work!

By Linda VandeVrede on July 5th, 2010 In Weekend Reading

Who among us has sailed through work environments without being part of or witnessing some sort of conflict, whether it is bullies, wet blankets, micromanagers, or troublemakers? Win at Work!/The Everybody Wins Approach to Conflict Resolution by Tucson-based author Diane L. Katz delivers an eight step “Working Circle” concept to problem-solving at work.
It’s a flexible, [...]

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Blogging To Drive Business: Book review

By Linda VandeVrede on February 12th, 2010 In Weekend Reading

Here’s a good overview for anyone in business who wants to learn more about how to use a blog to create a relevant audience and drive more business.  As the authors point out, there are three parts to blogging:   1) the specific technical instructions to set up your blog and add information to it, 2) [...]

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Book Review: Social Media Marketing for Dummies

By Linda VandeVrede on December 11th, 2009 In Best Practices, Weekend Reading

The only problem with reading this book is that I feel inclined to hide the cover when I’m reading it on a plane.     Newly written by Shiv Singh, the book has a bunch of tips you’ll find helpful for applying social media to your marketing strategies.   Some insights:

Nearly 260 million people use the Web on [...]

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