Blogging To Drive Business: Book review

By Linda VandeVrede on February 12th, 2010 In Weekend Reading

Here’s a good overview for anyone in business who wants to learn more about how to use a blog to create a relevant audience and drive more business.  As the authors point out, there are three parts to blogging:   1) the specific technical instructions to set up your blog and add information to it, 2) [...]

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Book Review: Social Media Marketing for Dummies

By Linda VandeVrede on December 11th, 2009 In Best Practices, Weekend Reading

The only problem with reading this book is that I feel inclined to hide the cover when I’m reading it on a plane.     Newly written by Shiv Singh, the book has a bunch of tips you’ll find helpful for applying social media to your marketing strategies.   Some insights:

Nearly 260 million people use the Web on [...]

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Fave PR reference books

By Linda VandeVrede on October 30th, 2009 In Weekend Reading

Despite all the mobile technology available, I’m happiest when I’m in my home office, with plenty of AZ sunshine, a cup of hot Dunkin’ Donuts coffee, and a wall of reference books facing me.
Here’s a list of my top favorites – are any of yours among them?
 Good Textbooks/Primers on PR:
Public Relations Strategies and Tactics – Wilcox et. al.
Business [...]

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Finally – a very readable book about twitter

By Linda VandeVrede on August 14th, 2009 In Weekend Reading

I just finished a really good book about twitter that would make an excellent gift for any friends you have who are sitting on the fence about whether to jump in or not. Hey, it’s never too early to think about Christmas! 
What I like best about “All a Twitter” by Tee Morris is his conversational style. [...]

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How to avoid ending up in PR’s Jurassic Park

By Linda VandeVrede on July 2nd, 2009 In Weekend Reading

If you have a client or a friend who has somehow completely missed the PR 2.0 revolution, this book by Brian Solis and Deirdre Breakenridge is a good eye-opener for them. 
Brian owns FutureWorks, a PR and new media agency in Silicon Valley.   Deirdre is president and director of communications at PFS Marketwyse and an adjunct [...]

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Book review: Escape from Cubicle Nation

By Linda VandeVrede on May 1st, 2009 In Weekend Reading

You probably know Pamela Slim from her popular blog, www.escapefromcubiclenation.com.   I’m a big fan of hers because she offers candid but friendly advice about how to make the leap from corporate to entrepreneur.   The blog is personal, reflective, and practical, an extension of her brand (I saw her speak at an enterpreneurship conference in Phoenix a [...]

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