Make sure you hand off the baton gracefully: PR transition docs

By on November 6th, 2009 In Best Practices, Uncategorized

What information do you pass on regarding your client to the next PR person or agency to handle them?   PR transition documents help take care of the client and ensure your handoff is graceful, regardless of the circumstances.   Here’s an outline of what you can include: Overview (“State of the State”) Partners and subsidiaries Spelling [...]

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Arizona a laughing stock once again

By on November 5th, 2009 In Hype!, Uncategorized

Arizona definitely needs a public relations campaign or the rest of the world is going to continue to think we’re a bunch of yahoos. Whether we’re bringing guns in bars or bringing loaded assault weapons to Obama speeches, we can’t seem to stay out of the national parody news. We did it again on Tuesday [...]

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Looking at PR and journalism from both sides

By on November 3rd, 2009 In Uncategorized

I came across this discussion of whether journalists need PR. Great points covered, even though we have discussed some of them here before. Do journalists need PR – by Jeremy Porter And to get the opposite pov, read What journalists should know about PR people – by Rohit Bahargava

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Are magazines dying?

By on October 13th, 2009 In Uncategorized

Meg Weaver of Wooden Horse Publishing analyzes magazine markets and trends, and provides the following perspective on the state of magazines today: ________________________ Gourmet, Southern Accents, Vibe, Nickelodeon, Today’s Christian Woman, Portfolio, Pink, Spirit of Aloha, Hallmark, Memory Makers, Canadian Home & Country, Best Life, Western Interiors & Design, Blender, Pink – all magazines gone just [...]

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Worst press tour experiences ever

By on October 9th, 2009 In Uncategorized

                  I hate press tours.  Know why?  I had to gussy up, which meant uncomfortable heels, and accompany an executive I didn’t know ALL that well on a schedule that left me no time for a good night’s sleep or sitting down for long.  Yes, I’m apparently [...]

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From her head down to her toenails…

By on September 22nd, 2009 In Uncategorized

The gym in Rhode Island where I’m temporarily working out plays 80s and 90s “oldies” while I toil on the treadmill.    Certain songs ALWAYS remind me of where I was in my PR career at the time.   Does that happen to you? Super Freak – 1981- no clue what I was going to do with [...]

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