Valley PR Blog

Looking at PR and journalism from both sides

By Angelo Fernando on November 3rd, 2009 In Uncategorized

I came across this discussion of whether journalists need PR. Great points covered, even though we have discussed some of them here before.

Do journalists need PR – by Jeremy Porter
And to get the opposite pov, read What journalists should know about PR people – by Rohit Bahargava

Read More→

Are magazines dying?

By Linda VandeVrede on October 13th, 2009 In Uncategorized

Meg Weaver of Wooden Horse Publishing analyzes magazine markets and trends, and provides the following perspective on the state of magazines today:
________________________
Gourmet, Southern Accents, Vibe, Nickelodeon, Today’s Christian Woman, Portfolio, Pink, Spirit of Aloha, Hallmark, Memory Makers, Canadian Home & Country, Best Life, Western Interiors & Design, Blender, Pink – all magazines gone just this year!
What [...]

Read More→

Worst press tour experiences ever

By Linda VandeVrede on October 9th, 2009 In Uncategorized

 
 
 
 
 
 
 
 
 
I hate press tours.  Know why?  I had to gussy up, which meant uncomfortable heels, and accompany an executive I didn’t know ALL that well on a schedule that left me no time for a good night’s sleep or sitting down for long.  Yes, I’m apparently lazy.  I admit it.   And, I usually ended up [...]

Read More→

From her head down to her toenails…

By Linda VandeVrede on September 22nd, 2009 In Uncategorized

The gym in Rhode Island where I’m temporarily working out plays 80s and 90s “oldies” while I toil on the treadmill.    Certain songs ALWAYS remind me of where I was in my PR career at the time.   Does that happen to you?
Super Freak – 1981- no clue what I was going to do with a [...]

Read More→

After 72 years, the Light is finally going out

By Abbie Fink on September 14th, 2009 In Uncategorized

The longest running television show is airing its final episodes this week.  After a 72-year run, that began on the radio, Guiding Light is coming to an end.
By the time the show ends, the various characters will have made it through 15,762 television episodes.
When it debuted on the radio on Jan. 25, 1937, FDR’s second [...]

Read More→

PR crisis skills help with family crises too

By Linda VandeVrede on September 8th, 2009 In Uncategorized

I’m in the middle of a family crisis.  I tried to plan for it, but when you’re up against a mother-daughter dynamic, it’s not as easy as dealing with a high-tech executive.
Did all I could ahead of time, knowing the inevitable.    Picture an 85-year-old woman in a house she’s lived in since 1965, with mail [...]

Read More→