Social Intranets Taking Shape

By on January 7th, 2011 In Employee Communications, Social Media

It’s no secret, but in case you didn’t hear I made the move back to corporate America last summer and with the move I have turned my focus back to my roots — employee communications. As we begin the new year, I plan on focusing my VPRB posts on internal communications issues because not only is [...]

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Wikileaks and your content policy

By on December 27th, 2010 In Pitching, Social Media

Is ‘leaky’ information just a reality that organizations need to get used to in a web 2.0 world they operate in? How would you have handled a Wikileaks type situation in your organization?

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How many PR companies post fake reviews online?

By on December 18th, 2010 In People, Social Media

Fake reviews on sites such as Yelp, iTunes and Amazon are usually pretty easy to spot, but that doesn’t make it okay. While I can understand a company asking their friends to post reviews about their business or product in hopes of some promotion, any time a company or their representatives blatantly misrepresent themselves and [...]

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Is popularity a problem?

By on December 10th, 2010 In Hype!, Media, Social Media

Peter Shankman may very well be the world’s first Social Media Socialite. PR pro/author Richard Laermer doesn’t like it. Is the PR industry hurt when personalities shine brighter than the clients they represent? No one likes a loser, especially clients. They want the best and the brightest, and what better way is there to judge [...]

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‘Now Revolution’ book tour begins soon!

By on December 3rd, 2010 In Social Media

Jason Baer and Amber Naslund’s upcoming book, The Now Revolution, isn’t about how to “do” social media, but about a broader need to rejigger the organization on the ‘now’ factors.

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To Yam or not to Yam

By on October 1st, 2010 In Employee Communications, Social Media

Oh the philosophical web the web has weaved. Yammer is a micro-blogging site for employee groups — basically a private Twitter that only those in your company can see and use. On the surface it seems like a great idea. But underneath the surface there are big issues. Yammer is free. To join, you simply sign [...]

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