The early buzz on Google Buzz

By Len Gutman on February 12th, 2010 In Social Media

Will it or won’t it? Succeed that is. If you use Gmail you now have access to Google Buzz, the latest entry into the social networking fray. But just because you have it doesn’t mean you’ll use it.
My early impressions are that Google Buzz is more akin to Twitter than Facebook, although it offers a [...]

Read More→

340,000 bagel fans can’t be wrong

By Len Gutman on January 29th, 2010 In Social Media

There are successful social promotions and there are successful social promotions, and this week the folks at Einstein Bros Bagels showed us that discounts are good but free is better.
Einstein Bros launched its new Facebook fan site with a free bagel and shmear coupon, and nabbed 340,000 new fans in one week. That’s impressive by [...]

Read More→

Apple iPad, Retrevo show how far technology has come

By Linda VandeVrede on January 28th, 2010 In Marketing, Social Media

Whether or not you plan to buy the new Apple iPad, this week’s announcement marked a convergence of technologies that have been brewing for almost three decades.  
First – the iPad is the culmination of 27 years of ebook development.   The first electronic novel, Blind Pharaoh, was published in 1983.  
Second – artificial intelligence technologies, such as [...]

Read More→

Plenty of “non-experts” – tons of social media expertise

By Angelo Fernando on January 28th, 2010 In Professional Development, Social Media

A funny thing happened in the lobby of MADCAP Theater, Monday.
It had nothing to do with these two familiar faces. Most of the 400 + attendees at the Social Media for Business event –a..k.a SMAZ –about all things digital, indulged in one of the oldest communication tools, business cards.
I loved how, despite seeing a Twitter [...]

Read More→

PR Newswire panel talks social media, ROI

By Linda VandeVrede on January 26th, 2010 In Best Practices, Social Media

Four panelists from academia, television, newspapers, and agencies provided their insights on social media and measurement at this morning’s PR Newswire breakfast, held at ASU Skysong.
Michael Pranikoff from PR Newswire shared some industry stats up front.  Fifty-two% of the fastest growing co’s in the U.S. use twitter, but there is still a disconnect with the familiarity of [...]

Read More→

Things I learned at #SMAZ

By Linda VandeVrede on January 25th, 2010 In Social Media

The 2nd Social Media for Business/AZ conference (on twitter at #SMAZ) took place today at Madcap Theater in Tempe.   I moderated a panel there for social media newbies, featuring four experts who answered questions from the audience – including @amandavega, @chewitt, @keomarketing, and @scottmcandrew.
I learned a lot today.   Here’s a slice:

You can get thru just about [...]

Read More→

« Previous Entries