Local communication pros discuss social media

By Linda VandeVrede on August 19th, 2010 In Best Practices, Social Media

I made a special point of attending this morning’s Enterprise Network social media panel, which was moderated by Patrick O’Grady and featured four local communication pros from the tech community.
The panelists were Kathy Sacks from Infusionsoft, Cindy Kim from JDA Software, Al Maag from Avnet, and Ed Brice from Lumension.   They offered us some insights [...]

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Social Media AZ returns to Madcap on Sept. 9

By Len Gutman on August 16th, 2010 In Professional Development, Social Media

On Sept. 9, Tempe’s MadCap Theater will once again host Social Media AZ (SMAZ), the state’s largest homegrown conference on social media for business. Speakers from various social media, interactive marketing, search engine optimization, Fortune 200 and other Web 2.0 businesses will be on hand to share strategies and present fresh ideas on how to [...]

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HootSuite is the most useful Twitter app

By Len Gutman on July 26th, 2010 In Social Media

I’ve long been a fan of killing several birds with one stone and social media is no different than any other communications tool — your message will be more widely received if you use more than one vehicle. Whether it’s employee communications or marketing communications, my mantra has always been “give the people what they [...]

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New social network for my LBGT friends

By Linda VandeVrede on July 23rd, 2010 In Social Media

A heads-up to my “alternative” friends in PR – there is a new social network site specifically targeted to lesbian, gay, bisexual and transgender professionals.  www.dot429.com was launched this spring and is intended to be a resource for LBGT professionals. It’s a way to connect with like-minded individuals and to find mentoring opportunities, professional support and [...]

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3rd SMAZ will be biggest yet

By Linda VandeVrede on July 21st, 2010 In Professional Development, Social Media

The third Social Media for Business Arizona event on Thursday, Sept. 9th will be the biggest yet, with more than 600 attendees expected.   Thanks to the efforts of Fred von Graf, local experts and beginners alike have a great bi-annual conference at which to network and learn.  It’s a business-focused event designed to showcase how local [...]

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Book review: Facebook Marketing

By Linda VandeVrede on July 9th, 2010 In Social Media, Weekend Reading

Facebook is positioned to become the first social network to reach 1 billion users. Facebook Marketing:  Designing Your Next Marketing Campaign by Justin R. Levy is a deep dive into how Facebook can be leveraged by your company. 
If you’re looking for a book that has enough data for the nonbelievers as well as significant how-to [...]

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