Content Marketing Workshop by Vertical Measures

By on April 1st, 2011 In Professional Development

Google just updated its search algorithm. Named Panda, I have no idea what it stands for, what it means to my search results OR how it will affect content production. But Arnie Kuehn and Vertical Measures do, and they’re willing to show you at their Content Marketing Workshop on April . It’s a full day [...]

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That Better Be A Great Hour

By on March 7th, 2011 In Advice, Agencies, Best Practices, Marketing, People, Professional Development

We all know that people allow themselves to be seduced by arbitrary numbers and shiny price tags.

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What IS Personal Branding?

By on March 3rd, 2011 In Advice, Professional Development

Personal branding is one my absolute greatest pet peeves. I’ve tried in vain to run away from all mentions of it, avoid any sort of person who teaches it and ridicule the idea as much as humanly possible. But I can’t get away. No matter how many times we in the industry may scoff at [...]

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What does it mean to be “green” in PR?

By on March 2nd, 2011 In Professional Development

The March Professional Development Luncheon for the Phoenix Chapter of PRSA will bring together a panel of local environmental and sustainability experts to discuss the ever-changing meaning of being green and how it relates to PR practices.The panel will discuss: How to differentiate your organization or client from the rest of the green market. Consumer [...]

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Perspective — Seriously?

By on February 28th, 2011 In Advice, Agencies, Best Practices, Employee Communications, Hype!, Marketing, Media, People, Professional Development, Valley PR Blog

My goal is to to rattle the gilded cages of those who want nothing more than to keep people who think, look or love differently than them, out of their cage.

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Now Revolution (book review)

By on February 26th, 2011 In Professional Development

If you are like me, you won’t get much from this book. If you are up to date with social media and new marketing and advertising techniques, you won’t get much from this book. If you are the arrogant sort that expects books to weave a tight narrative, you won’t get much from this book. [...]

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