Jason Hope’s (JAWA/Cylon) lawyers send cease and desist to AZDisruptors

By on March 28th, 2011 In PR Fail

Oh, these incident regarding Jason Hope of JAWA/Cylon’s alleged text messaging scams are getting a bit more interesting. It seems Hamid over at AZDisruptors has grabbed the attention of their lawyers for continuing to make allegations against Hope and company. They sent him a cease and desist letter. In this letter, they outlined a few [...]

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Is Jason Hope (JAWA/Cylon) A Scam?

By on March 21st, 2011 In Best Practices, PR Fail

(UPDATE 5/23/2011: Because Len Gutman decided to shut down this blog, I’ve reposted most of this story at tdhurst.com) (UPDATE 5/3/2011: Today I was asked if I would consider removing two posts from Valley PR Blog in exchange for $1000. While the person claiming to be Susan Richardson at susan.richardson80@yahoo.com did NOT specify which two [...]

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If you build it, they will come?

By on February 16th, 2011 In Marketing, PR Fail

Cityscape: Is it the new Arizona Center? (As in FAIL). This question was brought up to me last night when talking about Downtown Phoenix. It’s a valid concern, and timely in the light of the recent blog post in the New Times about the LGO Public House pulling out.  I hear mixed opinions about Cityscape’s opening, especially from [...]

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Why you should care about (insert cause here)

By on February 7th, 2011 In Hype!, PR Fail

There is no bigger night for advertising creatives than the Super Bowl. You know this, they know this and the world knows this. As millions of American and international fans sit and watch the most popular TV event of the year, featuring highly paid athletes who we treat like prima donnas, the most exciting and [...]

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How to apologize like a boss (unless you’re Kenneth Cole)

By on February 4th, 2011 In Advice, PR Fail

So, this happened yesterday: Wow. Pretty insensitive, yeah? I see how he could have thought that was funny, and I’m sure I’ve made jokes about Egypt, but it’s still too soon. Anyway, thousands of people called him out on Twitter, which lead to an apology of sorts: Except that’s not really an apology, but more [...]

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Is customer service a function of PR?

By on January 26th, 2011 In Best Practices, PR Fail

Most consumers don’t understand the difference between marketing, branding, PR and customer service. They only see a product/service, an ad or two and maybe the returns department. Every contact with a potential customer must make sense to them, solve a problem and leave them with a favorable opinion of the brand. So when I see [...]

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