Is customer service a function of PR?

By on January 26th, 2011 In Best Practices, PR Fail

Most consumers don’t understand the difference between marketing, branding, PR and customer service. They only see a product/service, an ad or two and maybe the returns department. Every contact with a potential customer must make sense to them, solve a problem and leave them with a favorable opinion of the brand. So when I see [...]

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Is PR inherently not social?

By on January 19th, 2011 In Advice, Best Practices

There’s no one way to talk to customers online. Whether a company representative is solving problems, promoting their product or service or just talking with normal people doing normal things, it’s hard to say they’re doing anything wrong. But I don’t think tweets like this do the sender or the subject any good: Full of [...]

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PR Industry Love

By on January 5th, 2011 In Best Practices

As I scrolled through this morning’s HARO, I got an idea from one of the queries: What are 3 things you love about the current state of your industry? There are many areas we can grow and improve, but today, lets shine a light on the good in the PR industry. Share your thoughts!

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Is Copy Dead?

By on December 29th, 2010 In Advice, Best Practices

Copy used to be the most powerful tool for any communication professional. Designed to specifically persuade users to take action, copy is a fantastic way to get your point across when you’re selling or promoting based on price or scarcity. It’s often clever, sometimes a bit misleading, and usually elicits groans from those who have [...]

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Does the rise of women mean the fall of men?

By on December 21st, 2010 In Best Practices, People

I’ve never understood most battles in the business world. I’ve also never understood why we often assume that any struggle, unless it’s dealing with hard numbers, is a zero sum game. Men versus women, old versus young and analog versus digital make little sense to me, yet the arguments never die. Ever. Now we’re being [...]

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PR in 2011

By on December 19th, 2010 In Best Practices

What do you predict for the PR industry in 2011? This Ragan.com blog post contains results of a Vocus survey of 508 PR pros. As I look over the top four results, I identify the most with the first two and have slightly differing feelings about the other two. #1, PR will get harder. More competition, [...]

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