How do you handle business cards and networking?

By Linda VandeVrede on March 12th, 2010 In Best Practices

Blogger Chris Brogan talks about three levels of business card collecting and networking. The first level is personal, where you forge a bond with the person.   The second level is business, where you hope to conduct business with the person down the road. The third and final level is where you are just collecting names.  [...]

Read More→

If you want a quick approval process, don’t work for a public company

By Linda VandeVrede on March 10th, 2010 In Best Practices

Drew Kerr writes an interesting post on “How to save yourself from the quicksand of getting approvals,” and his tips include considering not writing a release for topics such as joint ventures, avoiding third-party quotes, and assigning deadlines. 
The kneejerk reaction to write a press release about anything that moves is what prompted me to write [...]

Read More→

Constant struggle between PR Pros and Journos

By Charlotte Shaff on February 4th, 2010 In Best Practices

It is a never ending issue between reporters and PR pros- too many emails. Some consider the influx of releases spam. But for some PR pros, they feel they have no choice with the demands put on them by supervisors and clients to have as many media hits as possible. I have been thinking about [...]

Read More→

Send me your good AZ tech news

By Linda VandeVrede on February 3rd, 2010 In Best Practices

In this questionable economy, I’m looking for positive news about growing tech companies in Arizona.  Got a tip?   Let me know.
For instance, Scottsdale-based Lumension recently moved into new, expanded headquarters.   Unlike some “flash in the pan” tech companies that characterized our late 90s and early 2000s, Lumension has shown controlled, steady growth since its founding in [...]

Read More→

Pathways uses viral video for branding, recruiting

By Linda VandeVrede on February 1st, 2010 In Best Practices

 Chuck King at Pathways in Healthcare is using the Flip video cameras to bring awareness to www.MDPathways.com and www.RNPathways.com, two sites that enable hospitals and facilities to champion their brand to prospective candidates.
According to Chuck, “Each facility is sent the camera, along with sample questions of what to ask their physicians and nurses upon becoming a client [...]

Read More→

How to work with the Associated Press

By Linda VandeVrede on January 28th, 2010 In Best Practices, Pitching

The Arizona Book Publishing Association hosted four members of the AP in Phoenix tonite at its January meeting.   Pauline Arrillaga, Josh Hoffner, Bob Christie and Jim Trotter gave candid advice – so if you’re hoping to work with the AP at some point, here are some valuable insights into how they operate.
Just so you understand the scope and [...]

Read More→

« Previous Entries