Hsieh says no need to put effort into PR

By Len Gutman on August 30th, 2010 In Best Practices

It seems like everyone is reading the Tony Hsieh book these days, myself included. The CEO of Zappos.com is the new sage of culture, and I must admit after finishing the book last night I admire his style and…well…gonads! The guy had no fear and was willing to bet his entire fortune on an Internet [...]

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Local communication pros discuss social media

By Linda VandeVrede on August 19th, 2010 In Best Practices, Social Media

I made a special point of attending this morning’s Enterprise Network social media panel, which was moderated by Patrick O’Grady and featured four local communication pros from the tech community.
The panelists were Kathy Sacks from Infusionsoft, Cindy Kim from JDA Software, Al Maag from Avnet, and Ed Brice from Lumension.   They offered us some insights [...]

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Crisis PR tips from Tempe Town Lake

By Linda VandeVrede on August 2nd, 2010 In Best Practices

Kris Baxter-Ging, who is Community Development Marketing Specialist for the City of Tempe, and Nikki Ripley, Communication and Media Relations Director, shared with me their experience handling the recent Tempe Town Lake dam breakage.   In the first 48 hours of the crisis, they handled 200 media calls. 
As we all know now, one of the inflatable bladders for the dam broke Tuesday [...]

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Molina to speak on building a luxury brand

By Len Gutman on July 21st, 2010 In Best Practices

Quality. Status. Recognition. Mystery. When it comes to building a successful luxury brand, only the finest caliber will do. Compared to typical consumer products, the marketing strategies, tactics and philosophies that stand behind a highly coveted luxury product are truly unique.
AMA Phoenix invites you to join Alfredo J. Molina of [...]

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Get the ‘Write Stuff’ at Commpose workshop

By Len Gutman on July 19th, 2010 In Best Practices

The folks at Commpose are hosting a beginners-level business writing workshop called “Writeshop” aimed at small business owners, freelance designers, and even writers to better hone their writing skills or simply to become acquainted with the art of business writing.Confirmed speakers include:

Robert Hoekman Jr. who will be discussing basic user experience [...]

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Should you report sexual harassment?

By Linda VandeVrede on July 15th, 2010 In Best Practices

The Supreme Court nominee hearings always remind me of Clarence Thomas, and Clarence Thomas always reminds me of Anita Hill, which reminds me of sexual harassment, and well, you get the idea.   We all know what happened to Anita in 1991 for reporting the harassment – she was belittled in the press, accused of fabricating [...]

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