Comfortably Numb

By Jackie Wright on March 9th, 2010 In Media, People, Pitching, Uncategorized

As I write this post, the haunting lyrics from a Pink Floyd song are ringing in my head, “Your lips are movin, but I can’t hear what you’re sayin.” Unfortunately, the reporters that we listen to on a daily basis are moving their lips and I can hear what they are saying… loud and clear.  It’s [...]

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Local dog scores big with HARO project

By Len Gutman on February 9th, 2010 In Agencies, Pitching

Help a Reporter Out (HARO) hired Phoenix-based Lucky Dog Creative to launch a new online user experience that completely automates information and streamlines the process of connecting reporters with expert sources. According to a news release from Lucky Dog, within days of the new HARO website launch 10,000 new accounts were created. Within the first [...]

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How to work with the Associated Press

By Linda VandeVrede on January 28th, 2010 In Best Practices, Pitching

The Arizona Book Publishing Association hosted four members of the AP in Phoenix tonite at its January meeting.   Pauline Arrillaga, Josh Hoffner, Bob Christie and Jim Trotter gave candid advice – so if you’re hoping to work with the AP at some point, here are some valuable insights into how they operate.
Just so you understand the scope and [...]

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Good tips from North Scottsdale media this morning

By Linda VandeVrede on January 14th, 2010 In Best Practices, Pitching

Great media breakfast this morning, featuring three editors from Scottsdale media and put on by PRSA’s Phoenix chapter.   I sat next to an enclave of team members from www.kwprgroup.com, and took copious notes.
Peter Corbett, Scottsdale Republic

prefers local calls vs. calls coming in from NY, LA, etc
appreciates it when PR contacts make the information understandable.  “Get [...]

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Meet the Associated Press in Phoenix

By Linda VandeVrede on January 12th, 2010 In Pitching, Professional Development

Find out how to work with the new AP hub in Phoenix at a panel discussion Thursday, January 28th, hosted by the Arizona Book Publishing Association.  The panel will be led by Pauline Arrillaga,  a national writer for The Associated Press.   Deputy West Editor Josh Hoffner also will be participating, along with other local writers from [...]

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Mediaontwitter.com for finding, adding names

By Linda VandeVrede on January 11th, 2010 In Pitching, Social Media

If you’re trying to find a quick list of media twitter handles, or you want to add some of your own lists to a free, online repository, check out www.mediaontwitter.com. 
The site is a community-built platform that runs on online database software by TrackVia.   It launched march 2009 and has almost 2,000 names so far.   It’s [...]

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