Pitch Me: Local Lily

By on May 9th, 2011 In Pitching

Name: Brandi Walsh and Beth Hickey Title: Creators and Executive Editors Outlet: www.LocalLily.com LocalLily.com features “Lily,” a good friend with exceptional taste who enjoys living seasonally and sharing the best locally owned places to dine, shop and experience Arizona. Lily’s persona is key to the site’s strategy. Contrary to the popularity of self-made Internet personalities, [...]

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Pitch Me: Christine K. Bailey

By on April 13th, 2011 In Pitching

Name: Christine K. Bailey Title: Freelance Writer Outlet: I’m a freelance writer for print and online publications such as Meetings Arizona, Arizona Bride, PHOENIX Magazine, The Arizona Republic and South Mountain District News, as well as a regular contributor to SheKnows.com. The 2nd edition of my book – Phoenix, Scottsdale, Sedona & Central Arizona, A [...]

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No reply. Now what?

By on March 24th, 2011 In Pitching

Helloooo, is anybody out there?! Do you have days when you just feel like you are spinning your wheels on pitches, never getting calls or replies back? It can be a very frustrating aspect of our jobs. Especially as you work on your reports for clients and can only document “VM/email sent. No reply.” Even [...]

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Pitch Me: Katarina Kovacevic

By on March 9th, 2011 In Pitching

Name: Katarina Kovacevic Title: Freelance Writer Outlet: Right now I am focusing a lot of attention on The Food Lover’s Guide to Phoenix & Scottsdale, a travel guidebook published by Globe Pequot Press. I also am a freelance entertainment reporter for The Arizona Republic and a regular contributor to SheKnows.com. I also work with Sunset, [...]

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Long-lead learning curve

By on March 4th, 2011 In Agencies, Pitching

What I’ve learned this week: Get to know your clients like the back of your hand. This can be a challenge. When I produced, a lot of the facts and information were already gathered or condensed for me by a wire service, online outlet, an assignment editor, a reporter, or (sigh) a public relations professional. [...]

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Confessions of an ex-news producer: My transition to PR

By on February 15th, 2011 In Media, Pitching

Today is my first entry for Valley PR Blog. Those of you who read my introductory bio may have noticed I am new to the world of PR.  I will be writing this blog from a somewhat rookie perspective… sharing my professional experiences, trials, and tribulations along the way. Although I am writing from the eyes of [...]

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