Borders a victim of fundamental shift in technology

By on February 16th, 2011 In Media

Was there anything Border’s could have done to avoid bankruptcy? According to reports, “sales at Borders declined by double-digit percentage rates in 2008, 2009 and in each quarter in 2010.” Guess the writing was on the wall. Declining sales are one thing, but Borders’ president claims the chain ”does not have the capital resources it needs to [...]

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Confessions of an ex-news producer: My transition to PR

By on February 15th, 2011 In Media, Pitching

Today is my first entry for Valley PR Blog. Those of you who read my introductory bio may have noticed I am new to the world of PR.  I will be writing this blog from a somewhat rookie perspective… sharing my professional experiences, trials, and tribulations along the way. Although I am writing from the eyes of [...]

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PRSA Media Breakfast: Local News Radio, Feb. 17

By on February 8th, 2011 In Media, Pitching

The Phoenix chapter of PRSA is kicking off the 2011 Media Breakfast season off right – at the Arizona Biltmore. Our friends at the resort have been good enough to host our special event, which will cover all things RADIO. The interactive panel will feature members of the KFYI, KTAR, NPR and Arizona NewsRadio Networks [...]

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How to blow $30 million without really trying

By on February 3rd, 2011 In Media

You have to hand it to Rupert Murdoch. He really thinks he has his finger on the pulse of what America wants. Today’s unveiling of his company’s new tablet newspaper has to be one of the worst business moves in history — Murdoch has bet $30 million in development costs to find out if Americans will [...]

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Time spent on traditional media slips in 2010

By on January 3rd, 2011 In Media

I subscribe to most of the “leading” media sites and journals. Chock full with numbers, studies and feedback from around the industry, I initially thought they’d be invaluable in helping me and those I worked with create useful campaigns for clients. Boy was I wrong. The insights, backed by numbers from somewhere, did no more [...]

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Finder Binder AZ Contest

By on December 30th, 2010 In Media

As you all know, the HMA team has been working away at the 2011 FINDERBINDER® AZ throughout this holiday season. As they finish their lists and check them twice, they wanted to send a call out to all of you – their friends and colleagues – to help them finish. They are looking for ANY [...]

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