Yesterday the world changed…now it’s your turn

By Len Gutman on March 15th, 2010 In Marketing

Are you ready for the digital age? Well, if you’re not too bad because it’s already here.
A business acquaintance recently loaned me the book Futuretainment. The author, Mike Walsh, is a leading authority on the digital future and CEO of the innovation research agency Tomorrow. The book is a beautiful hardcover with short bursts of [...]

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AMA March luncheon to focus on innovation vs ROI

By Len Gutman on March 10th, 2010 In Marketing, Professional Development

There is a great program on tap for the March AMA luncheon on March 24. The focus will be balancing innovation with return on investment. Here’s how AMA describes it:
With constant advances in technology, marketing professionals now have some of the most powerful tools imaginable to influence key targets. While some of these tools certainly [...]

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The measurement quagmire – what matters most?

By Jackie Wright on March 1st, 2010 In Advice, Marketing

As PR and marketing professionals, we are constantly being tasked with showing our worth. We all know that the world of PR and marketing has drastically changed during the last two years. Some methods of establishing metrics have become extinct and the need to show accountability has never been greater! Which has led us to [...]

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Would you whore out your car for $3 per day?

By Len Gutman on February 16th, 2010 In Marketing

Love the story in today’s Arizona Republic about motorists who are getting paid to use their cars as mobile billboards. AllTran Media is paying drivers to place magnetic ads on their cars and the first client is Krispy Kreme donuts.
I’m all for making an easy buck, but I’m not sure $100 per month is enough [...]

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Apple iPad, Retrevo show how far technology has come

By Linda VandeVrede on January 28th, 2010 In Marketing, Social Media

Whether or not you plan to buy the new Apple iPad, this week’s announcement marked a convergence of technologies that have been brewing for almost three decades.  
First – the iPad is the culmination of 27 years of ebook development.   The first electronic novel, Blind Pharaoh, was published in 1983.  
Second – artificial intelligence technologies, such as [...]

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Arizona Homebuilder is Ready to Play on Advertising’s Biggest Stage

By Abbie Fink on January 12th, 2010 In Marketing

Fulton Homes is ready to air its new Super Bowl ad to the biggest TV audience in the world as sports fans, consumers and advertisers alike eagerly await the prime event of the year on network TV, Super Bowl XLIV in Miami on February 7, 2010, broadcast on CBS.
Arizona’s largest privately owned homebuilder will air [...]

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