IABC & PRSA UNITE TO HELP HAITI

By Charlotte Shaff on March 11th, 2010 In Hype!

VALLEY COMMUNICATORS UNITE TO DONATE URGENTLY NEEDED ITEMS TO HAITI EARTHQUAKE RELIEF EFFORTS
More than 80 volunteers from IABC Phoenix and Phoenix PRSA collected and assembled 455 hygiene kits; raised over $575 to help those in need
In response to the tragic earthquake in Haiti, the Phoenix chapters of the International Association of Business Communicators (IABC) and [...]

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Why the State of the Union is only the second biggest story of the day

By Len Gutman on January 27th, 2010 In Hype!

Today is a momentous day. All of the news media is going to be there. The whole world will be tuning in. The news is so exciting we can barely stand it and we’ve been anticipating it for weeks. Today one man will be standing before us to tell us something very important. And that [...]

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Do the Winter Olympics have a PR problem?

By Charlotte Shaff on January 17th, 2010 In Hype!

Are you excited about the 2010 Winter Olympics? Seems the only buzz about the games in Vancouver is the lack of it.  What have I heard about it? Well, its not the athletes or match-ups or events. I just hear how advertisers aren’t excited. While I realize the economy is a factor in why there [...]

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Fleischer’s new client a tougher sell than Tiger

By Len Gutman on December 9th, 2009 In Hype!

Former Bush Administration front man Ari Fleischer now runs a sports communications consulting firm and his newest client may be the toughest sell in sports — the Bowl Championship Series.
Most sports fans have been critical of the BCS for years since it’s pretty clear that the NCAA is unlikely to create a playoff system for [...]

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Are you really worth that big consulting fee?

By Linda VandeVrede on December 4th, 2009 In Hype!

“They” say you get what you pay for, but I’ve been disappointed a lot in the last couple of years when I’ve contracted out for “professional” services.    Have you been burned, too?  Are you one of those big “consultants” who charges a high fee and then doesn’t really deliver?
I just completed what was for me [...]

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The trouble with Tiger

By Len Gutman on November 30th, 2009 In Hype!

Tiger Woods’ latest drive may go down in history as his worst ever and the only one holding a golf club was his wife Elin. The world’s most famous golfer is now the world’s most famous recluse and he only has himself to blame.
There was good advice across the board for Tiger on the Business [...]

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