NAACP gets it right…the second time

By Len Gutman on July 21st, 2010 In Hype!

By now we’ve all likely heard about the case of USDA employee Shirley Sherrod who was asked to resign from her job after a video appeared on a blog and subsequently on virtually every news station in America in which Sherrod appeared to make a racist remark. Well, turns out she didn’t.
Today came the swift [...]

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Could PR industry do some crisis PR in post-BP mess?

By Angelo Fernando on July 15th, 2010 In Hype!, Uncategorized

Now that the BP oil leak has been stopped –or so we hear today – has anyone considered that it may be time to create some good juju for PR, after what BP has successfully done in maiming the industry?
Many of us PR and non PR types have railed against the dark stain that BP’s [...]

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PR for AZ

By Charlotte Shaff on July 2nd, 2010 In Hype!

The state of Arizona has been getting a lot of negative press lately because of SB 1070.  That bad buzz is turning conventions and travelers off from visiting our state. Now, the state will invest $250,000 in a PR campaign to promote us a “a safe and welcoming destination.” Arizona hotels will help with another [...]

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A PR Pro’s best friend

By Charlotte Shaff on June 28th, 2010 In Hype!

Dang it! All this recent Apple hype has me contemplating a move from my Blackberry Bold to the new iPhone 4. What does a PR gal who is addicted to her email and the internet do?
I know what you are going to say “But, the dropped calls and terrible service!” Um, actually, I really like [...]

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We’re just short a few chicken wings, that’s all

By Linda VandeVrede on June 25th, 2010 In Hype!

A survey conducted by Weber Shandwick for The Combos (R) brand recently ranked the top 50 “Manliest Cities” in America.   Where is Phoenix in the lineup?    #23, behind places like Columbus and Chicago but ahead of Toledo and Dallas.   Huh?
The rankings were based on six criteria.  I understand including sports as a factor, and manly [...]

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They’ve got spirit…how ’bout you?

By Len Gutman on June 24th, 2010 In Hype!

You have to hand it to Spirit Airlines. It’s not very often a second tier carrier makes headlines around the world for something other than a disaster, but Spirit manages to make you look. The problem is, at least for me, I’m looking…but it’s with disdain.
Spirit’s latest ad mocks the oil spill in the gulf. [...]

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