How do you keep score?

By on January 25th, 2011 In Advice, Professional Development, Social Media

“At conference, in boardrooms – it’s always “scale”, “revenue”, “biz”. Let’s talk wisdom, passion, justice, perseverance, humanity, meaning.” — Umair Haque, thinker, blogger, advisor to revolutionaries. (source) Industries thrive on quantitative measurements. Whether it’s growth rate, subscriber base or gross profit, there’s no question that more is always good. The PR industry is no different, as [...]

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Is PR inherently not social?

By on January 19th, 2011 In Advice, Best Practices

There’s no one way to talk to customers online. Whether a company representative is solving problems, promoting their product or service or just talking with normal people doing normal things, it’s hard to say they’re doing anything wrong. But I don’t think tweets like this do the sender or the subject any good: Full of [...]

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Much ado about content farms

By on January 5th, 2011 In Advice

Content farming, which is recognized as high quantity, low quality content produced to flood Google with search results in order to generate more page views, is not evil. But it still sucks. I don’t blame businesses like Suite101, Demand Media and even (shock) Huffington Post for using low- or no-pay methods to entice writers to [...]

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Is Copy Dead?

By on December 29th, 2010 In Advice, Best Practices

Copy used to be the most powerful tool for any communication professional. Designed to specifically persuade users to take action, copy is a fantastic way to get your point across when you’re selling or promoting based on price or scarcity. It’s often clever, sometimes a bit misleading, and usually elicits groans from those who have [...]

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Why BofA should send a Christmas card to Assange

By on December 22nd, 2010 In Advice

Let’s put the politics of Wikileaks aside for just a second and look at today’s news about what Julian Assange has in store for Bank of America next month from a  public relations perspective. As a bit of background, Assange said in an interview yesterday that he was prepared to publish “a vast amount of material [...]

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Jon Klein on trust in the news

By on December 3rd, 2010 In Advice, Media

Why we trust who we do fascinates me. With so many information sources available, what makes anything, even broadcast or cable news, stand out? Jon Klein says viewers trust sources, usually networks, that presents news in a way that agrees with its political ideology. Regardless of fact, as long as new sources live up to [...]

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