Tips on “newstips”

By Charlotte Shaff on August 4th, 2010 In Advice

When I send a pitch to the Arizona Republic or East Valley Tribune, it is usually to a specific reporter’s email address. But, there are times when I am not quite sure who should get it or it seems like it could go to a few different people, so I will also email it to [...]

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You’ve Been Yelped, Part II: Businesses

By Amanda Blum on August 4th, 2010 In Advice

Yesterday, I talked about one half of the customer service experience, which is how to appropriately complain and maintain reasonable expectations for response from businesses. Surely though, the bigger half of the conversation is how businesses (specifically restaurants) should weigh, measure and respond to complaints, both in person and online. Bigger half? Absolutely, because many [...]

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You’ve Been Yelped, Part I: Customers

By Amanda Blum on August 3rd, 2010 In Advice

A guest post from our illustrious web/social guru Amanda Blum:
I’ve always really enjoyed the Chowhound community, which was particularly strong in Phoenix. When I moved, the NorthEast boards were a mess, so I started using Yelp instead. I’m not a professional reviewer, but I try to be objective and specific in my contentions and [...]

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Thank You Israel Bissell

By Len Gutman on July 13th, 2010 In Advice

“Listen my children and you shall hear Of the midnight ride of Paul Revere”
We all know about Paul Revere’s “historic” ride to warn the American colonists about the arrival of the British, in large part thanks to the epic poem by Henry Wadsworth Longfellow, but there’s only one problem with it — it’s not entirely [...]

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Mr. Kluger:I’m afraid you have a cavity in your press release!

By Barry Kluger on June 14th, 2010 In Advice

Someone sent me a solicitation letter recently for a dental care company. It began: “My name is Misti and I am a Dental Assistant and Public Relations Specialist.” Wait a second here! An expert at tooth decay AND pr? What are the odds two totally diverse occupations could come together, all in the name of [...]

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Advice for new graduates

By Linda VandeVrede on June 2nd, 2010 In Advice

Thought I’d poll Valley PR Blog readers and ask them what advice they’d offer new PR graduates these days.   Here’s a list from me to get you started:

Don’t worry about buying a complete new wardrobe right away.   Focus on doing good work first.  The clothes will come later.
If you haven’t already, start a blog, just [...]

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