The budget question conundrum – to ask or not to ask?

By Jackie Wright on March 4th, 2010 In Advice

In the thirteen years I have been in marketing and PR, one question continues to perplex me and that is how do I approach the topic of budget with prospective clients? When to ask, how to ask, and how not to sound greedy while asking? Many colleagues have told me that you should never approach [...]

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The measurement quagmire – what matters most?

By Jackie Wright on March 1st, 2010 In Advice, Marketing

As PR and marketing professionals, we are constantly being tasked with showing our worth. We all know that the world of PR and marketing has drastically changed during the last two years. Some methods of establishing metrics have become extinct and the need to show accountability has never been greater! Which has led us to [...]

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Sales career tips if you’d rather CALL on PR people than BE one

By Linda VandeVrede on February 25th, 2010 In Advice, Professional Development

Time for you to leave public relations, but you don’t want to give up completely on the skills that you’ve learned? Maybe the next transition is into sales.  Instead of being a public relations professional, you can call on them.
The upside to this path is that you still get to deal with PR managers, who tend [...]

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Remind yourself of who you love, not what you love, this Valentine’s Day

By Linda VandeVrede on February 13th, 2010 In Advice

You’re more than just a PR person, right?   Holidays and special days like Valentine’s Day are a good time to step back.   Who are you, really?   Are you the workhorse of the company, managing data and events and churning out press releases and tweeting like mad?  
Sometimes you need a way to step outside that professional [...]

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What kind of PR image do I have as a mom?

By Charlotte Shaff on February 3rd, 2010 In Advice

The moment I had my baby in September, I knew my work and home life would never be the same. There would be a constant juggling of my priorities as a mom and a businesswoman. Being the self-diagnosed A.D.D. freak that I am, I’d breastfeed while holding my Blackberry, answering calls and tweeting, worrying that [...]

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How much PR education is enough?

By Len Gutman on January 14th, 2010 In Advice

This morning I received an e-mail promotion via the Daily Dog for the Master’s Degree program in Strategic Public Relations at The George Washington University. The degree program is completely online.
I’m sure this is a fine program, and certainly GWU has a great reputation, but it got me thinking about the best advanced degree for [...]

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