Valley PR Blog

In recession, ‘double down’ on PR

By Dan Wool on October 9th, 2008 In Advice

If chaos means “danger and opportunity” then tight times represent huge opportunities for PR practitioners. Here are a couple reasons…

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Palin: No Comment

By Len Gutman on September 24th, 2008 In Advice

Whether you like politics or not, it’s certainly a great canvas from which to learn about PR best practices. As…

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Choose the right spokesperson for your product

By Len Gutman on September 18th, 2008 In Advice

On Wednesday, General MotorsVice Chairman Bob Lutz appeared on The Colbert Report to plug the new Chevy Volt electric car (pun intended).…

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Being human, what a concept

By Dan Wool on September 16th, 2008 In Advice

She was our first link to that tragedy. And her tears confirmed for me our shared humanity.

I’ve been thinking a…

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Material Moron!

By Barry Kluger on August 25th, 2008 In Advice

Back in July 2004, in the Arizona Republic, I chastised Madonna for bringing Kabbalah from a revered, centuries old practice…

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PR and Politics

By Barry Kluger on August 24th, 2008 In Advice

With all the nail biting and hoopla surrounding Barack Obama’s VP pick, you’d think Anna Nicole Smith died…again. For 5…

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